Demand Generation Lead

Pantera Capital; San Francisco (CA); On-site; USD 200,000 - 215,000; Full time

Benefits offered by this job

Comprehensive benefits program

Equity options

Health, dental, and vision insurance

Retirement plans

Job summary

A leading investment firm is seeking a highly motivated Demand Generation Lead in San Francisco. This pivotal role involves owning the demand generation strategy, working closely with sales and marketing teams, and leveraging cutting-edge AI tools to drive pipeline growth. Candidates should have 5+ years of experience in high-growth environments with expertise in data-driven marketing strategies. Hybrid work arrangements are available, offering competitive compensation between $200K and $215K.

Qualifications

• 5+ years of experience growing multiple channels at a startup.
• Proven track record of revenue growth in fast-paced environments.
• Ability to build dashboards and define metrics.

Responsibilities

• Own demand generation strategy for enterprise top-of-funnel growth.
• Design and execute multi-channel campaigns testing new approaches.
• Develop targeting strategies for priority enterprise buyer personas.

Skills

Data-driven decision making

SQL proficiency

Experience with BI tools

Campaign automation

AI-driven marketing strategies

Tools

Looker

Omni

Hex

Tableau

Job description

Location

San Francisco; New York City

Employment Type

Full time

Location Type

Hybrid

Department

Business

Compensation

• $200K – $215K • Offers Equity

U.S. Benefits

Full‑time U.S. employees enjoy a comprehensive benefits program including equity, health, dental, vision, retirement, fitness, commuter and dependent care accounts, and more.

International Benefits

Full‑time employees outside the U.S. enjoy a comprehensive benefits program tailored to their region of residence.

USD salary ranges apply only to U.S.-based positions. International salaries are set based on the local market. Final offer amounts are determined by multiple factors, including experience and expertise, and may vary from the amounts listed above.

Perplexity is seeking a highly motivated and skilled Demand Generation Lead to join our GTM team. This is a high‑impact, high‑autonomy role. You’ll own Perplexity’s demand generation engine for our enterprise and business products, partnering closely with Sales, Product Marketing, and Revenue Operations to accelerate pipeline and revenue growth.

If you’re the kind of marketer who builds their own tools, automates ruthlessly, and treats every campaign as an experiment—this role was written for you.

RESPONSIBILITES

• Own Perplexity’s end-to-end demand generation strategy with direct accountability for enterprise top‑of‑funnel growth and downstream conversion to revenue.
• Architect and operate a modern demand engine using AI‑native tooling—programmatic outbound, AI‑personalized sequences, intent‑based targeting, and automated workflows that generates qualified pipeline at scale. We don’t buy, we build.
• Design and execute multi‑channel campaigns across paid, organic, ABM, events, partnerships, and emerging channels, continuously testing new motions, killing what doesn’t work, and doubling down on incremental impact.
• Develop segmentation and targeting strategies for priority enterprise buyer personas, including IT leaders, executives, developers, and AI decision‑makers.
• Partner with Product Marketing, Sales, and Revenue Operations to own and continuously improve the marketing‑to‑sales funnel.

WHAT WE’RE LOOKING FOR:

• 5+ years building and scaling multiple growth channels at a fast‑paced startup with a proven track record of revenue growth.
• Experience and deep interest in building homegrown AI‑driven outbound engines, programmatic personalization, and rapid experimentation platforms to scale yourself.
• Analytically rigorous: You are deeply data‑driven, comfortable in SQL, attribution measurement, and BI tools like Looker, Omni, Hex, and Tableau. You build your own dashboards, define your own metrics, and make decisions based on evidence, not intuition.
• Thrives in ambiguity: You operate independently with urgency and ownership in fast‑paced, early‑stage environments where processes are still being defined.

Compensation Range: $200K - $215K