Solution Marketing Strategist – GTM & Storytelling

Netsmart; Overland Park (KS); On-site; USD 90,000 - 130,000; Full time

Job summary

Netsmart is seeking a Solution Marketer to shape how we tell our story and communicate the value of our solutions to the Human Services community. You’ll develop go-to-market strategies, build messaging, gather market insights, and partner across Marketing, Sales and Product to drive successful launches, while interviewing clients to turn their experiences into compelling success stories.

This role requires strong written and verbal communication, project management, and the ability to translate

Qualifications

• Bachelor's degree or equivalent experience.
• 5+ years of B2B marketing experience, preferably in healthcare, SaaS, or similar industry.
• Experience contributing to solution launches with multiple stakeholders.
• Strong written and verbal communication skills with ability to translate complex concepts.
• Demonstrated project management capabilities to handle concurrent initiatives.
• Self-motivated professional who can adapt quickly in a fast-paced environment.

Responsibilities

• Create compelling market positioning and messaging strategies to differentiate solutions and engage target audiences across channels
• Develop and maintain key marketing deliverables including personas, customer journey maps, and content aligned with go-to-market strategy
• Partner with stakeholders to effectively communicate market insights, customer needs, and solution capabilities
• Support solution launches through cross-functional coordination with Marketing, Sales, and Product teams
• Track and analyze market trends, competitive activity, and campaign performance metrics

Skills

B2B marketing

Healthcare SaaS

Cross-functional collaboration

Strong communication

Project management

Adaptability

Education

Bachelor's degree or equivalent

Job description

Netsmart is seeking a Solution Marketer to shape how we tell our story and communicate the value of our solutions to the Human Services community. You’ll develop go-to-market strategies, build messaging, gather market insights, and partner across Marketing, Sales and Product to drive successful launches, while interviewing clients to turn their experiences into compelling success stories.

This role requires strong written and verbal communication, project management, and the ability to translate