Solution Marketing Strategist

Netsmart Technologies, Inc.; Overland Park (KS); On-site; USD 90,000 - 130,000; Full time

Job summary

Netsmart Technologies, Inc. is seeking a Solution Marketer to shape how we tell our story and communicate the value of our solutions to the Human Services community.

You will develop and execute go-to-market strategies that position our solutions for the right audiences and ensure messaging reflects the communities and services we serve. You’ll build messaging, gather market insights, interview clients, and translate stories into compelling content across channels, collaborating with Marketing,

Qualifications

• Bachelor's degree or equivalent experience.
• 5+ years B2B marketing experience, preferably in healthcare, SaaS, or similar industry.
• Experience contributing to solution launches with multiple stakeholders.
• Strong written and verbal communication skills with ability to translate complex concepts.
• Demonstrated project management capabilities to handle concurrent initiatives.
• Self-motivated professional who can adapt quickly in a fast-paced environment.

Responsibilities

• Create compelling market positioning and messaging strategies to differentiate solutions and engage target audiences across channels
• Develop and maintain key marketing deliverables including personas, customer journey maps, and content aligned with go-to-market strategy
• Partner with stakeholders to effectively communicate market insights, customer needs, and solution capabilities
• Support solution launches through cross-functional coordination with Marketing, Sales, and Product teams
• Track and analyze market trends, competitive activity, and campaign performance metrics

Skills

B2B marketing

Go-to-market strategy

Cross-functional collaboration

Market research

Customer storytelling

Communication

Education

Bachelor's degree or equivalent experience

Job description

Netsmart Technologies, Inc. is seeking a Solution Marketer to shape how we tell our story and communicate the value of our solutions to the Human Services community.

You will develop and execute go-to-market strategies that position our solutions for the right audiences and ensure messaging reflects the communities and services we serve. You’ll build messaging, gather market insights, interview clients, and translate stories into compelling content across channels, collaborating with Marketing,