Social Strategy Lead for Breakthrough Campaigns

GroupeConnect; New York (NY); On-site; USD 106,780 - 170,937; Full time

Benefits offered by this job

Medical coverage

401(k)

Flexible time off

Job summary

GroupeConnect is seeking an Associate Director, Social Strategy, to lead social media strategies for a high-profile client in the CPG sector. The role demands 6-8 years of experience in digital strategy with proficiency in client management and campaign execution.

You will mentor junior team members, provide actionable insights, and design social playbooks. A strong understanding of both organic and paid social strategies is essential.

Compensation ranges from $106,780 to $170,937 annually, alongside comprehensive benefits.

Qualifications

• 6–8 years of digital and social experience—agency, brand, or publisher-side.
• Proven ability to build and implement social playbooks.
• Experience in understanding portfolio social strategy.

Responsibilities

• Dive into social listening insights to unlock audiences.
• Collaborate with social and influencer leads for strategy design.
• Lead creation of actionable social playbooks and frameworks.

Skills

Digital and social experience

Client management skills

Creative campaign execution

Social media landscape expertise

Tools

Social listening tools (Quid/Brand Watch)

Insight tools (TikTok Creator Search)

Job description

GroupeConnect is seeking an Associate Director, Social Strategy, to lead social media strategies for a high-profile client in the CPG sector. The role demands 6-8 years of experience in digital strategy with proficiency in client management and campaign execution.

You will mentor junior team members, provide actionable insights, and design social playbooks. A strong understanding of both organic and paid social strategies is essential.

Compensation ranges from $106,780 to $170,937 annually, alongside comprehensive benefits.