Associate Director, Social Strategy

GroupeConnect; New York (NY); On-site; USD 106,780 - 170,937; Full time

Benefits offered by this job

Medical coverage

401(k)

Flexible time off

Job summary

GroupeConnect is seeking an Associate Director, Social Strategy, to lead social media strategies for a high-profile client in the CPG sector. The role demands 6-8 years of experience in digital strategy with proficiency in client management and campaign execution.

You will mentor junior team members, provide actionable insights, and design social playbooks. A strong understanding of both organic and paid social strategies is essential.

Compensation ranges from $106,780 to $170,937 annually, alongside comprehensive benefits.

Qualifications

• 6–8 years of digital and social experience—agency, brand, or publisher-side.
• Proven ability to build and implement social playbooks.
• Experience in understanding portfolio social strategy.

Responsibilities

• Dive into social listening insights to unlock audiences.
• Collaborate with social and influencer leads for strategy design.
• Lead creation of actionable social playbooks and frameworks.

Skills

Digital and social experience

Client management skills

Creative campaign execution

Social media landscape expertise

Tools

Social listening tools (Quid/Brand Watch)

Insight tools (TikTok Creator Search)

Job description

As an Associate Director, Social Strategy, you will play a key leadership role on our team, guiding the development and execution of breakthrough social strategies and team structures across a new, high-profile client in the CPG space. You will support the team through transition, planning, and operating the day‑to‑day once the team has been fully onboarded.

This is a rare opportunity for a true T‑shaped strategist—someone who combines deep expertise in social media with broad fluency in creative ideation, client management, and culture‑shaping campaigns.

You’re The Right Person For This Role If

• You thrive in the grey and can lead without handholding.
• You love a good sprint and your default mode is fast, able to pull a client‑ready deck in a matter of hours.
• You’re a bit of a “planager,” able to merge client management with strategic prowess.
• Collaboration, collaboration, collaboration. Whether it’s working across teams (especially data, commerce, production), with clients, or with the IAT, you’re a team player.
• You’re the Marie Kondo of digital organization: obsessed with the details and loving a good mess to organize and clean up.
• You love a stage and are presentation‑ready at any moment.
• You can speak to Social and Influencer strategies and campaigns equally, having activated both.
• You’re resourceful – able to get help from the right folks on the team or figure out the right tools to get you what you need (working smarter, not harder).

Responsibilities

Day‑to‑day, your role includes:

• Diving deep into social listening insights to unlock opportunity audiences and social communities for our brand.
• Collaborating with social and influencer leads to design the social and influencer practice, contributing to team structure development and ways of working.
• Agile execution, collaboration with IAT to deliver social insights and impactful, quick‑turn, in‑market activations that drive impact.
• Leading the creation of robust, actionable social playbooks and frameworks to set client teams up for success in always‑on and campaign environments.
• Translating social and cultural insights into compelling creative briefs and big ideas that push brands into cultural relevance.
• Developing and executing integrated social and content strategies that drive engagement, brand love, and measurable results.
• Partnering closely with creative, influencer, and analytics teams to deliver cohesive programs and breakthrough work.
• Serving as a trusted advisor to clients, deftly managing relationships and confidently navigating high‑visibility projects.
• Keeping a firm pulse on pop culture, emerging platforms, and digital trends—identifying new opportunities for brands to lead, not follow.
• Providing mentorship and guidance to junior team members, helping to elevate the team’s overall strategic output.

Qualifications

We’re looking for impactful experience, which typically includes:

• 6–8 years of digital and social experience—agency, brand, or publisher‑side—ideally with a mix of content, creative, and campaign leadership.
• Experience in the early onboarding and build phases of standing up a social and influencer practice.
• Driving strong relationships and collaboration across an IAT.
• Experience understanding how to navigate the nuances of a portfolio of brands and portfolio social strategy.
• Demonstrated ability to build and implement social playbooks, frameworks, or best practices for large brands.
• A strong track record for driving creative campaigns from insight to execution, especially those rooted in cultural or social trends.
• Deep understanding of the social media landscape across legacy and emerging platforms, with a passion for staying ahead of what’s next.
• Experience crafting creative briefs, collaborating with creative teams, and inspiring breakthrough ideation.
• Expert level ability leveraging social listening and insight tools to unlock a social community (Quid/Brand Watch, platform‑specific insights tools i.e. TikTok Creator Search Insights, Reddit Answers, Facebook Audience Insights, Spate, StatSocial).
• Expertise in organic social, with high familiarity and sophistication in paid amplification, including influencer strategy and measurement.
• Exceptional client management skills—adept at navigating complex organizations and building trust.
• Excellent written and verbal communication skills, with a knack for storytelling and persuasive presentations.
• A collaborative, solutions‑oriented mindset and a passion for mentoring others.

Compensation

Compensation Range: $106,780 - $170,937 annually.

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable everyone to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

EEO Statement

All your information will be kept confidential according to EEO guidelines.