Paid Social Strategy Lead (Remote)

Real Chemistry; Lambertville (NJ); On-site; USD 90,000 - 115,000; Full time

Job summary

Real Chemistry is seeking an Associate Director, Paid Social to join our growing Media Activation team. The role involves leading campaign strategy, planning, execution, and management while coaching a team of Managers and Associates.

You’ll serve as the primary point of contact for internal and external teams and help onboard junior members on platforms and best practices. The ideal candidate has 7+ years in digital media, strong analytics, and experience across Programmatic, Paid Search, and

Qualifications

• 7+ years of professional experience working in digital media as a campaign manager – owning buying platform management, campaign management, optimization & digital media operations
• 5+ years of hands‑on platform experience – Programmatic, Paid Search and/or Paid Social
• Successful track record of taking on increasing levels of responsibility
• Ability to multi‑task and prioritize accordingly in a dynamic, fast-paced work environment
• Experience with leading day‑to‑day meetings, statuses, calls
• Experience in complex platform strategy and tactical recommendations
• Experience with client communication & deliverables
• Experience in the pharmaceutical and healthcare industries (strongly preferred)
• Ability to identify, troubleshoot and effectively resolve issues
• Excellent oral and written communication skills
• Excellent analytical and critical thinking skills
• Excellent mathematical skills
• Excellent project management & time management skills
• Thorough attention to detail
• Strong proficiency in Microsoft Excel, PowerPoint & Word

Responsibilities

• Lead tactical strategy and planning for campaigns from a brief
• Manage a team of Managers/Associates who work on the same accounts
• Train the team to build campaigns in buying platforms, perform QAs and activate according to best practices
• Attend meetings/statuses/calls to ensure communication between capability and client/brand needs
• Pull platform reporting and generate insights for Analytics readouts and client deliverables
• Oversee monthly billing and actualization between vendor and internal teams
• Lead planning process with senior team members and Integrated Media team
• Vet vendor offerings to ensure use of best-in-class tech and tools
• Maintain communication with vendor partners
• Provide timely updates to all campaign stakeholders
• Participate in client meetings and conversations, leading when applicable
• Support internal and external communications across several accounts – from brief to multi-channel plan
• Lead preparation and presentation of client-facing slides summarizing performance and recommendations
• Onboard and train Managers/Associates on account specifics, media buying platforms

Skills

Campaign management

Digital media

Paid Social

Programmatic

Client communication

Tools

Microsoft Excel

PowerPoint

Word

Job description

Real Chemistry is seeking an Associate Director, Paid Social to join our growing Media Activation team. The role involves leading campaign strategy, planning, execution, and management while coaching a team of Managers and Associates.

You’ll serve as the primary point of contact for internal and external teams and help onboard junior members on platforms and best practices. The ideal candidate has 7+ years in digital media, strong analytics, and experience across Programmatic, Paid Search, and