Social Strategy Lead — Associate Director (Hybrid)

Carmichael Lynch, Inc.; Minneapolis (MN); Hybrid; USD 100,000 - 120,000; Full time

Job summary

Carmichael Lynch is seeking an Associate Director of Social Strategy to lead connected campaigns from Minneapolis. This hybrid role blends creative and strategic work, requiring deep social platform expertise and the ability to translate data into actionable plans for clients.

You will guide paid social, influencer collaborations, and crisis communications, managing senior-level stakeholders and a team, while delivering measurable business results for multiple brands.

Qualifications

• 7+ years of experience in social media strategy or digital marketing, preferably at an agency.
• Deep expertise across major social platforms, social listening tools, creator/influencer ecosystems, emerging trends, and paid social best practices.
• Strong analytical mindset with the ability to synthesize data, research, and cultural insights into clear strategic direction.
• Proven experience leading large, complex client businesses and influencing cross-functional teams to deliver integrated marketing solutions.
• Exceptional presentation, facilitation, and client management skills with the ability to communicate effectively at both working team and executive levels.
• Experience with issues management, social listening, and crisis communications.
• A bachelor’s degree in journalism, advertising, strategic communications, or public relations or relevant experience.

Responsibilities

• Lead the development of integrated social media strategies that align with business objectives, brand positioning, audience insights, and broader marketing initiatives.
• Translate consumer, cultural, social listening, and performance data into actionable insights that inform content, campaign, community management, creator, and paid social strategies.
• Develop channel-specific content and engagement frameworks, identify the right role for each platform and optimize strategies to drive awareness, consideration, engagement, and conversion.
• Define measurement plans, KPIs, and reporting frameworks; analyze performance and deliver strategic recommendations that continuously improve business and social outcomes.
• Serve as the primary strategic partner to our largest social media client, providing thought leadership, proactive recommendations, and clear guidance on social trends, platform evolution, content opportunities, and competitive activity.

Skills

Social strategy

Analytics

Stakeholder management

Crisis communications

Education

Bachelor's degree in journalism/advertising/strategic communications/public relations

Tools

Social listening tools

Platform ad managers

Content scheduling tools

Job description

Carmichael Lynch is seeking an Associate Director of Social Strategy to lead connected campaigns from Minneapolis. This hybrid role blends creative and strategic work, requiring deep social platform expertise and the ability to translate data into actionable plans for clients.

You will guide paid social, influencer collaborations, and crisis communications, managing senior-level stakeholders and a team, while delivering measurable business results for multiple brands.