Social Strategy & Growth Leader

Carmichael Lynch; New York (NY); On-site; USD 170,000 - 190,000; Full time

Job summary

Carmichael Lynch in New York seeks a visionary head of social strategy to define the agency's social vision and drive growth across clients. You will integrate social, creative, media, planning, PR, influencer collaborations, and experiential to deliver culturally relevant brand experiences.

The role requires deep cultural fluency, leadership, and the ability to translate audience insights into strategic social programs that impact business results.

Qualifications

• 10–15+ years in social strategy, digital marketing, communications planning, public relations, or integrated marketing.
• Significant agency experience leading social strategy for major brands.
• Bachelor's degree in advertising, marketing, communications, journalism, PR, or related field or equivalent professional experience.

Responsibilities

• Define and lead the agency's social vision, philosophy, methodologies, and best practices.
• Lead social strategy and integrated communications planning for key client relationships.
• Partner with brand strategy, creative, media, PR, influencer, analytics, and account teams to develop integrated marketing and communications solutions.
• Lead, mentor, and inspire a high-performing social team.

Skills

Social strategy

Digital marketing

Integrated marketing

Leadership

Client advisory

Talent development

Education

Bachelor's degree in advertising, marketing, communications, journalism, PR or related field

Tools

Social listening tools

Analytics platforms

Job description

Carmichael Lynch in New York seeks a visionary head of social strategy to define the agency's social vision and drive growth across clients. You will integrate social, creative, media, planning, PR, influencer collaborations, and experiential to deliver culturally relevant brand experiences.

The role requires deep cultural fluency, leadership, and the ability to translate audience insights into strategic social programs that impact business results.