Social Strategy Director — Hybrid & Impact

UNAVAILABLE; Minneapolis (MN); On-site; USD 95,000 - 120,000; Full time

Benefits offered by this job

Health benefits

Hybrid work environment

Agency perks

Job summary

Colle McVoy, a Minneapolis-based agency, is seeking an Associate Social Strategy Director to lead the evolution of social thinking across our diverse client portfolio. This client-facing role sits at the intersection of strategic and creative excellence, bridging account, creative, media, brand strategy and analytics.

You will own social strategy, craft insight-driven plans, define channel roles, and partner with paid and organic teams to drive brand and performance.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field (or equivalent experience)
• 6-10+ years of experience in social media, agency environment
• Demonstrated experience leading integrated campaigns across organic and paid social channels
• Track record of building social strategies that drive both brand impact and measurable performance outcomes
• Experience partnering closely with creative teams from brief through concept refinement and launch
• Experience presenting strategy, creative rationale, and performance results to clients and internal stakeholders

Responsibilities

• Lead the evolution of social thinking across a diverse client portfolio
• Serve as the agency’s social expert and trusted advisor in client conversations
• Partner with paid and organic creative teams to shape and strengthen ideas from brief to execution
• Write briefs that inspire platform-native, culturally fluent creative
• Contribute to brainstorming and concept development
• Ensure ideas are grounded in audience behavior, platform best practices, and cultural insight
• Establish KPIs and measurement plans tied to business outcomes
• Identify opportunities to improve engagement, reach and effectiveness across channels

Skills

Social strategy

Platform knowledge

Creative sensibility

Audits and insights

Data-driven storytelling

Executive communication

Cross-functional collaboration

Multi-brand management

AI in workflows

Cultural fluency

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

N/A

Job description

Colle McVoy, a Minneapolis-based agency, is seeking an Associate Social Strategy Director to lead the evolution of social thinking across our diverse client portfolio. This client-facing role sits at the intersection of strategic and creative excellence, bridging account, creative, media, brand strategy and analytics.

You will own social strategy, craft insight-driven plans, define channel roles, and partner with paid and organic teams to drive brand and performance.