Associate Social Director

CL1 Carmichael Lynch, Inc.; United States; Hybrid; USD 100,000 - 120,000; Full time

Job summary

Omnicom Group seeks an Associate Director of Social Strategy to lead, implement, and refine forward-thinking social media engagement strategies for agency clients. The role requires a hybrid presence and deep expertise across paid social, social listening, and creator ecosystems.

You will manage direct reports, shape cross-functional teams, and influence large client initiatives, with a focus on measurable outcomes and strategic leadership.

Qualifications

• 7+ years of experience dedicated to social media strategy.
• Deep expertise across major social platforms and paid social best practices.
• Strong analytical skills to translate data into strategic direction.
• Proven experience leading large client businesses and cross-functional teams.
• Excellent presentation and client management abilities.
• Bachelor’s degree in journalism, advertising, strategic communications, or public relations or relevant experience.

Responsibilities

• Lead the development of integrated social media strategies aligned with business objectives.
• Translate insights from data, social listening, and performance into content and campaigns.
• Define measurement plans, KPIs, and reporting, and provide strategic recommendations.
• Serve as the primary strategic partner to the largest social media client and guide trends.

Skills

Social media strategy

Agency experience

Analytical mindset

Cross-functional leadership

Client management

Education

Bachelor's degree in journalism, advertising, strategic communications, or public relations

Tools

Social listening tools

Platform ad managers

Content scheduling tools

Job description

Agency: Carmichael Lynch Job Function: Media Job Subfunction: Social Media and Influencer Marketing

Job Description: You must be based in Minneapolis, Philadelphia, or New York or able to commute to one of these locations three days per week to be considered for this position. Role: The associate director of social strategy (AD) develops, implements, and maintains forward-thinking social media engagement strategies across platforms and communities to support the business goals and priorities of the agency and its clients. We are looking for someone who lives and breathes social media, has command over the full social landscape, and can clearly articulate the role social plays in the overall brand strategy. This role requires a hybrid of creative and strategic skills, including expertise in the nuances of paid social advertising. The AD will manage direct reports and support both existing clients and new-business initiatives.

Areas of Focus

Lead the development of integrated social media strategies that align with business objectives, brand positioning, audience insights, and broader marketing initiatives. Translate consumer, cultural, social listening, and performance data into actionable insights that inform content, campaign, community management, creator, and paid social strategies. Develop channel-specific content and engagement frameworks, identify the right role for each platform and optimise strategies to drive awareness, consideration, engagement, and conversion. Define measurement plans, KPIs, and reporting frameworks; analyse performance and deliver strategic recommendations that continuously improve business and social outcomes. Serve as the primary strategic partner to our largest social media client, providing thought leadership, proactive recommendations, and clear guidance on social trends, platform evolution, content opportunities, and competitive activity.

Qualifications/Traits

• 7+ years of experience dedicated to social media strategy, digital marketing, or integrated communications, preferably at an agency.
• Deep expertise across major social platforms, social listening tools, creator/influencer ecosystems, emerging trends, and paid social best practices.
• Strong analytical mindset with the ability to synthesize data, research, and cultural insights into clear strategic direction.
• Proven experience leading large, complex client businesses and influencing cross-functional teams to deliver integrated marketing solutions.
• Exceptional presentation, facilitation, and client management skills with the ability to communicate effectively at both working team and executive levels.
• Experience with issues management, social listening, and crisis communications.
• Working experience with social listening tools, platform ad managers, and content scheduling tools.
• A bachelor’s degree in journalism, advertising, strategic communications, or public relations or relevant experience.

Salary Range: $100,000 - 120,000 annually

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together.

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