Social Strategy Director: Lead Cross-Platform Growth

Colle McVoy; Minneapolis (MN); Hybrid; USD 95,000 - 120,000; Full time

Job summary

Colle McVoy is seeking an Associate Social Strategy Director to lead social thinking across a diverse client portfolio. This client-facing role sits in the Earned and Influence practice, bridging account, creative, media, brand strategy and analytics to deliver strategic and creative excellence.

The role emphasizes developing insight-driven social strategies, shaping briefs, and collaborating cross-functionally with writers, designers, and client teams. Hybrid work available.

Qualifications

• Bachelor's degree or equivalent experience in marketing or communications
• 6–10+ years in social media, ideally in an agency
• Experience leading integrated campaigns across organic and paid social
• Ability to translate performance data into client stories
• Excellent presentation and communication skills
• Collaborative cross-functional partner

Responsibilities

• Lead the development of insight-driven, culturally relevant social strategies across platforms for brand campaigns, product launches and always-on ecosystems
• Translate brand positioning and business objectives into clear channel roles, content pillars and engagement frameworks
• Define organic and paid approaches that work together to drive both brand building and performance
• Build tactical social plans and manage editorial calendars to support campaigns, activations and other brand priorities
• Stay ahead of emerging platforms, technologies, and cultural trends, bringing fresh, forward-thinking recommendations to clients
• Serve as the agency’s social expert and trusted advisor in client conversations
• Partner closely with paid and organic creative teams to shape and strengthen ideas from brief through execution
• Write sharp, actionable briefs that inspire platform-native, culturally fluent creative
• Actively contribute to brainstorming and concept development, refining work before it reaches clients
• Ensure all ideas are grounded in audience behavior, platform best practices, and cultural insight
• Serve as a creative sounding board and strategic filter to elevate the quality of social output
• Establish KPIs, measurement plans and success criteria tied to business outcomes
• Guide reporting frameworks and partner with social media managers to uncover meaningful insights and learnings
• Continuously identify opportunities to improve engagement, reach and effectiveness across channels
• Partner closely with organic and paid creative teams to ensure insights and performance learnings directly inform stronger concepting and creative development

Skills

Social strategy

Cross-functional collaboration

Creative concepting

Platform expertise

Data-driven insights

Client presentations

AI in social

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Job description

Colle McVoy is seeking an Associate Social Strategy Director to lead social thinking across a diverse client portfolio. This client-facing role sits in the Earned and Influence practice, bridging account, creative, media, brand strategy and analytics to deliver strategic and creative excellence.

The role emphasizes developing insight-driven social strategies, shaping briefs, and collaborating cross-functionally with writers, designers, and client teams. Hybrid work available.