Social Strategy Lead

The Working Assembly; New York (NY); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

401k & profit-sharing

Health benefits (dental & vision)

10+ closure days + flex vacation + sab

Weekly team meals

Pre-tax commuter benefits

Job summary

The Working Assembly in New York is seeking a strategic, hands-on marketing leader to drive growth for our clients' social presence. You will shape how brands show up across channels, define KPIs that matter, and architect frameworks delivering measurable impact.

You'll lead social strategy across Meta, TikTok, LinkedIn and beyond, translate brand strategy into platform-specific playbooks, and collaborate with analytics and creative teams to optimize campaigns and foster authentic community

Qualifications

• Strategic thinker with ability to drive social outcomes across channels.
• Experience translating brand strategy into platform-specific playbooks.
• Strong capability to make data-driven decisions from performance insights.

Responsibilities

• Lead social strategy across key channels (Meta, TikTok, LinkedIn, and beyond).
• Define KPIs and ensure strategies align with brand and business goals.
• Design engagement frameworks and community growth strategies.
• Collaborate with analytics and client teams to interpret performance data and optimize campaigns.
• Stay ahead of trends and platform shifts to advise on where to invest attention.
• Partner with creative and client service teams for strategic alignment and execution.

Skills

Strategic marketing leadership

Paid & organic social

Brand-to-platform playbooks

Data-driven decision making

Job description

We’re looking for a strategic, hands‑on marketing leader to drive the next phase of growth for our clients’ social presence. This role is all about developing smart strategies, leveraging performance insights, and fostering community engagement. You’ll shape how brands show up across channels, define KPIs that matter, and architect frameworks that deliver measurable impact.

What You’ll Do

• Lead social strategy across key channels (Meta, TikTok, LinkedIn, and beyond), developing clear, insight‑driven approaches for both organic and paid social.
• Define success metrics and KPIs, ensuring strategies directly ladder up to brand and business goals.
• Design engagement frameworks and community growth strategies that foster authentic connection and sustained brand advocacy.
• Partner with analytics and client teams to interpret performance data, extract actionable insights, and continually optimize campaign strategies.
• Stay ahead of trends and platform shifts, providing clients with an informed POV on where to invest attention and how to adapt for maximum relevance.
• Collaborate cross‑functionally with creative and client service teams to ensure strategic alignment, clarity of message, and seamless execution.

What You Bring

• A strategic thinker with deep understanding of how social ecosystems drive brand and business outcomes.
• Fluent in paid and organic social mechanics, comfortable making decisions grounded in data and insight.
• Skilled at translating brand strategy into platform‑specific playbooks and engagement tactics.
• Excited to lead discussions on channel performance, audience behavior, and community growth, not just content aesthetics.

Perks Of The Position

• Competitive salary
• 401k and profit‑sharing
• Comprehensive health benefits (including full dental and vision coverage) at no cost to the employee
• 10+ company‑wide closure days (not including federal holidays), a min of 10+ flex vacation days, and sabbatical for employees with five years of service
• Weekly team meals
• Pre‑tax commuter benefits

Salary Range $90,000-$150,000 depending on level of experience

The Working Assembly is proud to be an equal‑opportunity employer dedicated to pursuing and hiring a diverse workforce. All qualified applicants will receive consideration for employment without regard to their race, color, culture, ethnicity, sex, gender identity and expression, nation of origin, age, veteran’s status, religion, disability, sexual orientation, appearance, opinions, beliefs, and more.

Applicants located in the NYC area are preferred for in‑person team collaboration.