Social Media Manager

FTP Agency | Food Truck Promotions; New York (NY); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health Insurance

Dental

Vision

Flexible PTO

Growth opportunities

Job summary

A dynamic marketing agency in New York City seeks a full-time Social Media & Content Strategist. The role involves developing social media strategy, creating and organizing content, and leveraging data to optimize engagement. The ideal candidate has 2-4 years of experience in social media and content creation. This position offers a salary between $60k-$80k, along with benefits like health insurance and flexible PTO.

Qualifications

• 2-4+ years of experience managing social media accounts and content creation.
• Proven ability to shoot and edit video/photo content.
• Strong understanding of social-first storytelling.

Responsibilities

• Lead social media strategy across platforms to grow engagement.
• Capture, create, and edit daily content for social media.
• Organize content production for events and activations.

Skills

Social media strategy

Content creation

Video editing

Data analysis

Adaptability to trends

Tools

Generative AI tools

Editing software

Job description

We’re seeking a full-time Social Media & Content Strategist to own and elevate our brand presence across social media platforms. This is a hybrid role combining strategic leadership with hands-on content creation, ideal for someone who thrives at the intersection of creativity, organization, and digital storytelling.

Social Media & Content Strategist:

What You’ll Do

• Lead social media strategy across platforms (Instagram, TikTok, LinkedIn, etc.), growing reach, engagement, and conversions.
• Capture, create, and edit content for daily posts: including photos, short-form video, and behind the scenes moments.
• Organize and manage content production locally (onsite activations, retail space, and events) while coordinating with freelance creators nationwide to source content from activations in multiple cities.
• Maintain a content calendar that aligns with campaigns, partnerships, and brand moments.
• Leverage generative AI tools and editing software (bonus if you already know them!) to create, polish, and scale content faster.
• Analyze performance data and optimize content strategy to maximize ROI.
• Stay on top of cultural and social trends to ensure our brand voice is relevant and impactful.

What We’re Looking For

• 2–4+ years of experience managing social media accounts and content creation for brands, agencies, or startups.
• Proven ability to shoot and edit video/photo content for social channels (mobile first mindset).
• Strong understanding of social first storytelling and platform-specific best practices.
• Organized and resourceful, with the ability to manage local content capture while coordinating with freelance teams across the country.
• Creative mindset with a willingness to experiment — always exploring new content capture techniques, formats, and trends to keep our channels fresh.
• Go-getter mentality: Someone who thrives in a fast-paced, entrepreneurial environment and is willing to go above and beyond when projects demand it. We want a teammate who understands that at times the balance may lean heavier toward work, but who also sees that as an opportunity to grow and make a big impact.
• Bonus: Knowledge of generative AI tools, editing platforms, and creative automation workflows.
• A natural communicator who can keep brand voice consistent while bringing new ideas to the table.

Why Join Us

You’ll be part of a fast-growing, creative, and entrepreneurial team working at the cutting edge of experiential marketing, brand activations, and retail experiences. This is a high-visibility role where your work will directly shape how our audiences engage with us every day.

Location: New York City

Type: Full-time, salaried. $60k-$80k

Perks: Health Insurance, Dental, Vision, flexible PTO, growth opportunities.