Sitting at the intersection of high-level strategy and execution, the Paid Social Supervisor plays a pivotal role in bringing our paid social strategies to life across platforms like Meta, TikTok, LinkedIn, and Pinterest. This role serves as a key bridge within our team by directly managing and mentoring the Senior Manager of Social while providing crucial operational and day-to-day strategic support to the Associate Media Director of Social.
We are looking for a collaborative, performance-driven leader with a passion for social media, data-driven storytelling, and team growth. You will help guide channel frameworks, oversee campaign excellence, elevate team output, and foster trusted relationships across internal creative, planning, and client teams.
Responsibilities
- Directly manage, mentor, and foster the growth of the Senior Manager of Social, guiding their campaign execution, platform best practices, and professional development.
- Oversee quality control for social deliverables prepared by direct reports, including media plans, campaign setups, and reporting dashboards.
Strategic Support & Operational Leadership
- Support the Associate Media Director of Social in developing overarching paid social strategies, channel frameworks, and integrated campaign approaches.
- Translate AMD vision into clear execution tactics and day-to-day workflows for the social team.
- Serve as the key escalation point for daily campaign optimizations, platform troubleshooting, and budget allocations.
Campaign Planning & Execution Oversight
- Supervise paid social campaigns across platforms including Meta, TikTok, LinkedIn, Pinterest, and emerging channels.
- Oversee high-level budget pacing, forecasting, and billing across clients to ensure accuracy against planned spend.
- Guide test-and-learn agendas, audience segmentation strategies, and creative optimization plans.
Analytics & Client Communication
- Partner with the AMD to deliver actionable insights, performance narrative framing, and strategic recommendations to clients.
- Review and approve client dashboards (Google Looker Studio) and routine performance reports.
- Maintain strong relationships with social platform representatives to leverage beta features, tools, and industry trends.
Core Competencies
- Strategic & Tactical Balance: Ability to translate high-level social strategy into actionable campaign tactics.
- Leadership & Mentorship: Passion for guiding direct reports, providing constructive feedback, and fostering professional growth.
- Social Expertise: In-depth technical knowledge of paid social platforms (Meta, TikTok, LinkedIn, Pinterest) and campaign optimization strategies.
- Analytical Thinking: Ability to synthesize campaign data into clear narratives and strategic takeaways for clients and internal leadership.
Qualifications
- 5–7 years of digital media experience, specifically focusing on paid social planning, buying, and optimization within an agency environment.
- Prior experience managing, mentoring, or leading direct reports.
- Expert proficiency in Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager, Pinterest Ads, and Google Data Studio.
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- Strong knowledge of media planning tools (e.g. YouGov, Vivvix, Media Radar)
- Proven leadership and team management skills.
What we expect of each other
- Embrace our company values by seeing challenges as opportunities, welcoming diverse ideas and perspectives, creating new futures, and celebrating our successes.
- Build and maintain positive relationships with clients and colleagues.
- Accept direction openly and demonstrate a willingness to grow and learn.
- Take pride in our work by meeting deadlines and holding ourselves accountable.
- Bring a positive, solution-oriented attitude to the office each day.
- Mentor and support the growth of teammates who can benefit from our experience and perspective.
- Show interest in and contribute to the financial success of the agency, including understanding how our individual roles support Rise and Shine’s overall financial health.