Paid Social Strategist — Hybrid & AI-Driven Campaigns

UNAVAILABLE; Minneapolis (MN); Hybrid; USD 60.000 - 80.000; Vollzeit

Zusammenfassung

Colle McVoy is seeking a Paid Social Media Strategist to develop, activate, optimize and manage paid social programs for multiple clients. You’ll collaborate with media strategy, data science and creative teams to turn audience insights into effective campaigns that achieve business objectives.

The ideal candidate combines brand and performance thinking, with experience across Meta, TikTok, LinkedIn, Reddit, Pinterest and Snapchat.

Qualifikationen

• Bachelor’s degree or equivalent industry experience.
• Minimum two years of hands-on paid social media experience, preferably within an agency environment.
• Experience managing multiple clients, campaigns, budgets and platform environments.

Aufgaben

• Develop paid social strategies and activation plans across clients, audiences and platforms.
• Manage day-to-day paid social campaigns including setup, trafficking, QA, optimization and budget stewardship.
• Translate objectives into platform strategies and actionable recommendations.
• Analyze campaign performance and provide insights and optimization suggestions.
• Prepare client-ready performance reports and presentations.
• Collaborate with cross‑functional teams to connect strategy with creative and platform behavior.
• Stay current on emerging platforms, ad products, privacy developments and measurement capabilities.
• Educate internal and client teams on paid social trends and opportunities.
• Contribute to growing the agency’s paid social practice and share knowledge.
• Integrate AI technologies into workflows to support research and reporting.

Kenntnisse

Paid social execution

Platform knowledge

Creator-led media

B2B/B2C campaigns

Analytics & reporting

Campaign optimization

AI prompting

Ausbildung

Bachelor’s degree or equivalent

Tools

Sprinklr

Google Analytics

Adobe Analytics

CRM/CDP tools

Jobbeschreibung

Colle McVoy is seeking a Paid Social Media Strategist to develop, activate, optimize and manage paid social programs for multiple clients. You’ll collaborate with media strategy, data science and creative teams to turn audience insights into effective campaigns that achieve business objectives.

The ideal candidate combines brand and performance thinking, with experience across Meta, TikTok, LinkedIn, Reddit, Pinterest and Snapchat.