(Associate) Social Strategy Director

UNAVAILABLE; Minneapolis (MN); On-site; USD 95,000 - 120,000; Full time

Benefits offered by this job

Health benefits

Hybrid work environment

Agency perks

Job summary

Colle McVoy, a Minneapolis-based agency, is seeking an Associate Social Strategy Director to lead the evolution of social thinking across our diverse client portfolio. This client-facing role sits at the intersection of strategic and creative excellence, bridging account, creative, media, brand strategy and analytics.

You will own social strategy, craft insight-driven plans, define channel roles, and partner with paid and organic teams to drive brand and performance.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field (or equivalent experience)
• 6-10+ years of experience in social media, agency environment
• Demonstrated experience leading integrated campaigns across organic and paid social channels
• Track record of building social strategies that drive both brand impact and measurable performance outcomes
• Experience partnering closely with creative teams from brief through concept refinement and launch
• Experience presenting strategy, creative rationale, and performance results to clients and internal stakeholders

Responsibilities

• Lead the evolution of social thinking across a diverse client portfolio
• Serve as the agency’s social expert and trusted advisor in client conversations
• Partner with paid and organic creative teams to shape and strengthen ideas from brief to execution
• Write briefs that inspire platform-native, culturally fluent creative
• Contribute to brainstorming and concept development
• Ensure ideas are grounded in audience behavior, platform best practices, and cultural insight
• Establish KPIs and measurement plans tied to business outcomes
• Identify opportunities to improve engagement, reach and effectiveness across channels

Skills

Social strategy

Platform knowledge

Creative sensibility

Audits and insights

Data-driven storytelling

Executive communication

Cross-functional collaboration

Multi-brand management

AI in workflows

Cultural fluency

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

N/A

Job description

Colle McVoy

Colle McVoy is a full-service, certified B Corp agency known for building enduring relationships between forward-thinking brands and consumers. From sparking a national movement to ban airplane seat reclining on behalf of La-Z-Boy to hosting a fully improvised sketch show during the "Big Game" powered by fan suggestions and Perdue Chicken Wings, chances are our intrepid thinkers have influenced how you shop, what you notice in store aisles, and how you satisfy your everyday cravings.

Recognized as a SABRE Disruptive Agency of the Year, Ad Age A-List Standout Agency, Adweek Midsize Agency of the Year, and a recent Adweek Agency of the Year shortlist honoree, Colle McVoy's nimble talent model unlocks holistic creative problem-solving across the entire marketing ecosystem. Our capabilities span brand and influencer strategy, design, experiential, social, branded content, media, earned creative/PR, and more. Backed by an award-winning culture, we've earned Best Place to Work honors 15 years in a row. Colle McVoy is part of DonerColle Partners, a newly formed alliance built to serve the brands that move America through integrated strategy, creative, media, and AI-enhanced innovation.

Job Overview

We are seeking an (Associate) Social Strategy Director to lead the evolution of social thinking across our diverse portfolio of clients. Seated in Colle McVoy's specialty Earned and Influence practice, this client-facing role operates at the intersection of strategic and creative excellence, serving as a key bridge between account, creative, media, brand strategy and analytics.

Responsibilities

Social Strategy

• Lead the development of insight-driven, culturally relevant social strategies across platforms for brand campaigns, product launches and always-on ecosystems
• Translate brand positioning and business objectives into clear channel roles, content pillars and engagement frameworks
• Define organic and paid approaches that work together to drive both brand building and performance
• Build tactical social plans and manage editorial calendars to support campaigns, activations and other brand priorities.
• Stay ahead of emerging platforms, technologies, and cultural trends, bringing fresh, forward-thinking recommendations to clients
• Serve as the agency’s social expert and trusted advisor in client conversations

Creative Strategy and Concepting

• Partner closely with paid and organic creative teams to shape and strengthen ideas from brief through execution
• Write sharp, actionable briefs that inspire platform-native, culturally fluent creative
• Actively contribute to brainstorming and concept development, refining work before it reaches clients
• Ensure all ideas are grounded in audience behavior, platform best practices, and cultural insight
• Serve as a creative sounding board and strategic filter to elevate the quality of social output

Performance & Insights

• Establish KPIs, measurement plans and success criteria tied to business outcomes
• Guide reporting frameworks and partner with social media managers to uncover meaningful insights and learnings
• Continuously identify opportunities to improve engagement, reach and effectiveness across channels
• Partner closely with organic and paid creative teams to ensure insights and performance learnings directly inform stronger concepting and creative development

Required Skills

• Deep fluency in major and emerging social platforms (Instagram, TikTok, YouTube, Facebook, Pinterest, LinkedIn and what's next), including formats, algorithms, behaviors, and cultural norms
• Proven ability to develop holistic organic and paid social strategies that ladder up to brand and business objectives
• Strong creative instincts with the ability to evaluate, shape, and strengthen ideas alongside writers, designers, and creators
• Experience leading audits, research, and insight development to inform strategic recommendations
• Ability to translate performance data into clear, actionable insights and compelling client narratives
• Excellent communication and presentation skills with confidence leading senior client conversations
• Highly collaborative and comfortable working cross-functionally with creative, PR/earned, media, influencer, and account teams
• Ability to flex across multiple brands and industries simultaneously while maintaining strategic rigor
• Curious, culturally attuned, and proactive with a point of view on what great looks like in social today
• Integrate emerging AI technologies into daily workflows to support innovation, automation, and operational excellence

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field (or equivalent experience)
• 6-10+ years of experience in social media, preferably within an agency environment
• Demonstrated experience leading integrated campaigns across organic and paid social channels
• Track record of building social strategies that drive both brand impact and measurable performance outcomes
• Experience partnering closely with creative teams from brief through concept refinement and launch
• Experience presenting strategy, creative rationale, and performance results to clients and internal stakeholders

At the time of posting, the base salary for this position ranges from $95,000 to $120,000. Compensation will be determined based on a variety of factors, including but not limited to relevant skills, experience, and qualifications. In addition to the base salary, we offer a comprehensive benefits package, including health and wellness options, agency perks, and the flexibility of a hybrid work environment.

About Colle Mcvoy

Named a 2024 Innovation SABRE Disruptive Agency of the Year, an Ad Age A-List Standout Agency, Adweek's 2023 Midsize Agency of the Year, and a 2025 Adweek Agency of the Year Shortlist honoree, Colle McVoy's nimble talent model unlocks holistic creative problem-solving across the entire marketing ecosystem. Our capabilities span brand and influencer strategy, design, experiential, social, branded content, media, earned creative/PR, and more.

Backed by an award-winning culture, we've earned Best Place to Work honors 15 years in a row. Our client roster includes some of the world's most recognized brands, including 3M, CHS, Dairy Queen, Crystal Farms, Frank's RedHot, Jackson Hole Travel & Tourism, Instant Pot, McCormick & Company, Perdue Farms, Target, U.S. Bank, and more. Colle McVoy is part of DonerColle Partners, a newly formed alliance built to serve the brands that move America through integrated strategy, creative, media, and AI-enhanced innovation.

For more information, visitcollemcvoy.com and donercolle.com, or follow us on LinkedIn and Instagram.

We are an Equal Opportunity Employer.