(Associate) Social Strategy Director

Colle McVoy; Minneapolis (MN); Hybrid; USD 95,000 - 120,000; Full time

Job summary

Colle McVoy is seeking an Associate Social Strategy Director to lead social thinking across a diverse client portfolio. This client-facing role sits in the Earned and Influence practice, bridging account, creative, media, brand strategy and analytics to deliver strategic and creative excellence.

The role emphasizes developing insight-driven social strategies, shaping briefs, and collaborating cross-functionally with writers, designers, and client teams. Hybrid work available.

Qualifications

• Bachelor's degree or equivalent experience in marketing or communications
• 6–10+ years in social media, ideally in an agency
• Experience leading integrated campaigns across organic and paid social
• Ability to translate performance data into client stories
• Excellent presentation and communication skills
• Collaborative cross-functional partner

Responsibilities

• Lead the development of insight-driven, culturally relevant social strategies across platforms for brand campaigns, product launches and always-on ecosystems
• Translate brand positioning and business objectives into clear channel roles, content pillars and engagement frameworks
• Define organic and paid approaches that work together to drive both brand building and performance
• Build tactical social plans and manage editorial calendars to support campaigns, activations and other brand priorities
• Stay ahead of emerging platforms, technologies, and cultural trends, bringing fresh, forward-thinking recommendations to clients
• Serve as the agency’s social expert and trusted advisor in client conversations
• Partner closely with paid and organic creative teams to shape and strengthen ideas from brief through execution
• Write sharp, actionable briefs that inspire platform-native, culturally fluent creative
• Actively contribute to brainstorming and concept development, refining work before it reaches clients
• Ensure all ideas are grounded in audience behavior, platform best practices, and cultural insight
• Serve as a creative sounding board and strategic filter to elevate the quality of social output
• Establish KPIs, measurement plans and success criteria tied to business outcomes
• Guide reporting frameworks and partner with social media managers to uncover meaningful insights and learnings
• Continuously identify opportunities to improve engagement, reach and effectiveness across channels
• Partner closely with organic and paid creative teams to ensure insights and performance learnings directly inform stronger concepting and creative development

Skills

Social strategy

Cross-functional collaboration

Creative concepting

Platform expertise

Data-driven insights

Client presentations

AI in social

Education

Bachelor’s degree in Marketing, Communications, Business or related field

Job description

Colle McVoy

Colle McVoy is a full-service, certified B Corp agency known for building enduring relationships between forward-thinking brands and consumers. From sparking a national movement to ban airplane seat reclining on behalf of La-Z-Boy to hosting a fully improvised sketch show during the “Big Game” powered by fan suggestions and Perdue Chicken Wings, chances are our intrepid thinkers have influenced how you shop, what you notice in store aisles, and how you satisfy your everyday cravings.

Recognized as a SABRE Disruptive Agency of the Year, Ad Age A-List Standout Agency, Adweek Midsize Agency of the Year, and a recent Adweek Agency of the Year shortlist honoree, Colle McVoy’s nimble talent model unlocks holistic creative problem-solving across the entire marketing ecosystem. Our capabilities span brand and influencer strategy, design, experiential, social, branded content, media, earned creative/PR, and more. Backed by an award-winning culture, we’ve earned Best Place to Work honors 15 years in a row. Colle McVoy is part of DonerColle Partners, a newly formed alliance built to serve the brands that move America through integrated strategy, creative, media, and AI-enhanced innovation.

Job Overview

We are seeking an (Associate) Social Strategy Director to lead the evolution of social thinking across our diverse portfolio of clients. Seated in Colle McVoy’s specialty Earned and Influence practice, this client-facing role operates at the intersection of strategic and creative excellence, serving as a key bridge between account, creative, media, brand strategy and analytics.

Responsibilities

Social Strategy

• Lead the development of insight-driven, culturally relevant social strategies across platforms for brand campaigns, product launches and always-on ecosystems
• Translate brand positioning and business objectives into clear channel roles, content pillars and engagement frameworks
• Define organic and paid approaches that work together to drive both brand building and performance
• Build tactical social plans and manage editorial calendars to support campaigns, activations and other brand priorities.
• Stay ahead of emerging platforms, technologies, and cultural trends, bringing fresh, forward-thinking recommendations to clients
• Serve as the agency’s social expert and trusted advisor in client conversations

Creative Strategy and Concepting

• Partner closely with paid and organic creative teams to shape and strengthen ideas from brief through execution
• Write sharp, actionable briefs that inspire platform-native, culturally fluent creative
• Actively contribute to brainstorming and concept development, refining work before it reaches clients
• Ensure all ideas are grounded in audience behavior, platform best practices, and cultural insight
• Serve as a creative sounding board and strategic filter to elevate the quality of social output

Performance & Insights

• Establish KPIs, measurement plans and success criteria tied to business outcomes
• Guide reporting frameworks and partner with social media managers to uncover meaningful insights and learnings
• Continuously identify opportunities to improve engagement, reach and effectiveness across channels
• Partner closely with organic and paid creative teams to ensure insights and performance learnings directly inform stronger concepting and creative development

Required Skills

• Deep fluency in major and emerging social platforms (Instagram, TikTok, YouTube, Facebook, Pinterest, LinkedIn and what’s next), including formats, algorithms, behaviors, and cultural norms
• Proven ability to develop holistic organic and paid social strategies that ladder up to brand and business objectives
• Strong creative instincts with the ability to evaluate, shape, and strengthen ideas alongside writers, designers, and creators
• Experience leading audits, research, and insight development to inform strategic recommendations
• Ability to translate performance data into clear, actionable insights and compelling client narratives
• Excellent communication and presentation skills with confidence leading senior client conversations
• Highly collaborative and comfortable working cross-functionally with creative, PR/earned, media, influencer, and account teams
• Ability to flex across multiple brands and industries simultaneously while maintaining strategic rigor
• Curious, culturally attuned, and proactive with a point of view on what great looks like in social today
• Integrate emerging AI technologies into daily workflows to support innovation, automation, and operational excellence

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field (or equivalent experience)
• 6–10+ years of experience in social media, preferably within an agency environment
• Demonstrated experience leading integrated campaigns across organic and paid social channels
• Track record of building social strategies that drive both brand impact and measurable performance outcomes
• Experience partnering closely with creative teams from brief through concept refinement and launch
• Experience presenting strategy, creative rationale, and performance results to clients and internal stakeholders

At the time of posting, the base salary for this position ranges from $95,000 to $120,000. Compensation will be determined based on a variety of factors, including but not limited to relevant skills, experience, and qualifications. In addition to the base salary, we offer a comprehensive benefits package, including health and wellness options, agency perks, and the flexibility of a hybrid work environment.

About Colle Mcvoy

Named a 2024 Innovation SABRE Disruptive Agency of the Year, an Ad Age A-List Standout Agency, Adweek’s 2023 Midsize Agency of the Year, and a 2025 Adweek Agency of the Year Shortlist honoree, Colle McVoy’s nimble talent model unlocks holistic creative problem-solving across the entire marketing ecosystem. Our capabilities span brand and influencer strategy, design, experiential, social, branded content, media, earned creative/PR, and more.

Backed by an award‑winning culture, we’ve earned Best Place to Work honors 15 years in a row. Our client roster includes some of the world’s most recognized brands, including 3M, CHS, Dairy Queen, Crystal Farms, Frank’s RedHot, Jackson Hole Travel & Tourism, Instant Pot, McCormick & Company, Perdue Farms, Target, U.S. Bank, and more. Colle McVoy is part of DonerColle Partners, a newly formed alliance built to serve the brands that move America through integrated strategy, creative, media, and AI‑enhanced innovation.

For more information, visitcollemcvoy.com and donercolle.com, or follow us on LinkedIn and Instagram.

We are an Equal Opportunity Employer.