Social Strategy Director — Client Growth

Carmichael Lynch; Minneapolis (MN); Hybrid; USD 100,000 - 120,000; Full time

Job summary

Carmichael Lynch seeks an Associate Director of Social Strategy to develop and implement forward-thinking social engagement strategies across platforms and communities. This hybrid role combines creative and strategic skills, including paid social expertise, to support business goals and client priorities.

The AD will manage direct reports and support both existing clients and new business initiatives in a dynamic agency environment.

Qualifications

• 7+ years of experience dedicated to social media strategy or integrated marketing.
• Deep expertise across major platforms and paid social best practices.
• Strong analytical mindset translating data, research, and cultural insights into clear strategic direction.
• Proven experience leading large, complex client businesses and influencing cross-functional teams.
• Exceptional presentation, facilitation, and client management skills.
• Experience with issues management, social listening, and crisis communications.
• Working experience with social listening tools, platform ad managers, and content scheduling tools.
• Bachelor's degree in journalism, advertising, strategic communications, or public relations or relevant experience.

Responsibilities

• Lead the development of integrated social media strategies that align with business objectives and broader marketing initiatives.
• Translate consumer and performance data into actionable insights for content, campaign, community management, creator, and paid social strategies.
• Develop channel-specific content and engagement frameworks; optimize strategies per platform for awareness, consideration, engagement, and conversion.
• Define measurement plans, KPIs, and reporting frameworks; analyze performance and deliver strategic recommendations.
• Serve as the primary strategic partner to our largest social media client, providing thought leadership on trends and platform evolution.

Skills

Social strategy

Agency experience

Analytical mindset

Client leadership

Presentation skills

Crisis communications

Social listening

Paid social

Scheduling tools

Education

Bachelor's degree in journalism/advertising/strategic communications/public relations

Tools

Social listening tools

Platform ad managers

Content scheduling tools

Job description

Carmichael Lynch seeks an Associate Director of Social Strategy to develop and implement forward-thinking social engagement strategies across platforms and communities. This hybrid role combines creative and strategic skills, including paid social expertise, to support business goals and client priorities.

The AD will manage direct reports and support both existing clients and new business initiatives in a dynamic agency environment.