Social Media Video and Content Specialist

Massachusetts General Hospital; United States; Hybrid; USD 50,000 - 80,000; Full time

Job summary

An established industry player is seeking a Social Media Video and Content Specialist to join their dynamic team. This role focuses on creating engaging video content and managing social media channels to enhance online presence. The ideal candidate will collaborate with various departments, ensuring cohesive communication strategies while staying ahead of social media trends. This position offers the opportunity to work in a hybrid environment, balancing creativity and analytics to drive impactful social media campaigns. If you are passionate about storytelling through video and social media, this role is perfect for you.

Benefits

Health Insurance

Retirement Plan

Paid Time Off

Flexible Work Hours

Professional Development Opportunities

Qualifications

• 2-3 years of experience in social media management, preferably in healthcare.
• Proficient in video editing and production for social media.

Responsibilities

• Create and manage engaging video content for various social media platforms.
• Analyze social media metrics to enhance content performance.

Skills

Social Media Management

Video Production

Content Creation

Analytics

Creative Thinking

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Public Communications

Tools

Adobe Premiere Pro

Final Cut Pro

Social Media Platforms

Job description

Site: Mass General Brigham Incorporated

Mass General Brigham relies on a wide range of professionals, including doctors, nurses, business people, tech experts, researchers, and systems analysts to advance our mission. As a not-for-profit, we support patient care, research, teaching, and community service, striving to provide exceptional care. We believe that high-performing teams drive groundbreaking medical discoveries and invite all applicants to join us and experience what it means to be part of Mass General Brigham.

Job Summary

The Social Media Video and Content Specialist is a collaborative and detail-oriented individual who implements social media marketing tactics across multiple channels, targeting various geographies and audiences. They will directly create social-first video content that engages and informs our online audiences. They will also manage accounts in collaboration with the Sr. Social Media Manager, Marketing and Communications, Development, Human Resources and other departments across the system to align with the social strategy and overall communication goals. Such efforts and channels include X, Instagram, YouTube, LinkedIn and Facebook.

Reporting to the Sr. Social Media Manager, the Social Media Video and Content Specialist is a key member of the social media team. They create, develop and plan social media communications while supporting the mission of the system and hospital. They regularly seek out new information and stay ahead of social media trends and best practices. They are extremely creative and bring new content ideas to the table, as well as staying on top of competitors in the market and brands "breaking the mold" in social media. They also regularly convene with individuals across the organization who are involved with social media activity while building relationships. They also track social media analytics to ensure content is performing the best it can. This individual is also aware of the social media conversation happening on the channels and can escalate to the appropriate teams when needed.

The Social Media Video and Content Specialist is a creative and skilled video producer/writer/editor and project manager. They demonstrate professionalism, commitment to service excellence and work collaboratively and effectively within all levels of the system.

Qualifications

Education

• Bachelor's Degree in Marketing, Public Communications or related field of study required

Experience

• 2-3 years of experience required in social media management, preferably in the healthcare industry

Social Media Strategy, Planning and Execution

• Daily maintenance of social media channels, including the development of content (video, visual assets and live streaming, if needed), making sure content aligns with social media editorial guidelines

• Contribute to the social media team by offering creative ideas and solutions

• Coordinate with internal stakeholders to ensure cohesion across platforms while creating a social media content calendar for posts

• In collaboration with the Analytics team, analyze and report on social media metrics

• Keep abreast of social media trends and best practices while also sharing learnings with the social media and digital team

• Assist with organic and paid social media campaigns

• Assist in social media graphic creation and planning

Video Production and Editing

• Create high-engaging video content for social media channels (X, Facebook, Instagram, YouTube and LinkedIn); opportunity to go on-site and film at hospital locations

• Edit raw footage of videos to produce social videos optimized for each social media platform while adhering to video best practices and platform specifications

• Use/s the Mass General Brigham values to govern decisions, actions and behaviors. These values guide how we get our work done: Patients, Affordability, Accountability & Service Commitment, Decisiveness, Innovation & Thoughtful Risk; and how we treat each other: Diversity & Inclusion, Integrity & Respect, Learning, Continuous Improvement & Personal Growth, Teamwork & Collaboration

• Other duties as assigned

Additional Job Details (if applicable)

Remote Type

Hybrid

Work Location

399 Revolution Drive

Scheduled Weekly Hours

40

Employee Type

Regular

Work Shift

Day (United States of America)

EEO Statement:

Mass General Brigham Incorporated is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. To ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran's Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who require accommodation in the job application process may contact Human Resources at (857)-282-7642.

Mass General Brigham Competency Framework

At Mass General Brigham, our competency framework defines what effective leadership "looks like" by specifying which behaviors are most critical for successful performance at each job level. The framework is comprised of ten competencies (half People-Focused, half Performance-Focused) and are defined by observable and measurable skills and behaviors that contribute to workplace effectiveness and career success. These competencies are used to evaluate performance, make hiring decisions, identify development needs, mobilize employees across our system, and establish a strong talent pipeline.