Social Media Strategist: Campus Storytelling & Video

Kimberly Clark; Honolulu (HI); On-site; USD 66,560 - 75,200; Full time

Job summary

LMU in Los Angeles is seeking a Social Media Specialist to support the development, implementation, and management of social media strategies across Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube to promote LMU's mission and programs.

Reporting to the Associate Director of Social Media, this role requires creativity, storytelling, and collaboration with students, alumni, faculty, staff, and the broader community to drive awareness and engagement.

Qualifications

• Typically a Bachelor's degree or equivalent experience in a related field.
• Minimum 2 years of experience in social media management.
• Demonstrable experience creating impactful social video for TikTok and/or Instagram Reels.
• Strong written and verbal communication skills.
• Proficiency with analytics tools and content management systems.
• Creative thinker with strong visual storytelling and branding.

Responsibilities

• Develop engaging content for LMU's social media channels across major platforms.
• Create and produce dynamic video content optimized for platforms.
• Source and curate user-generated content for university channels.
• Schedule and publish posts using social media management tools.
• Respond to comments and inquiries to foster positive engagement.
• Monitor platforms for trends and opportunities, escalate issues as needed.
• Collaborate with the Social Media and Media Relations teams on reporting.
• Assist in planning and promoting social media campaigns and initiatives.
• Collaborate across departments to align social media with broader goals.
• Track KPIs and report on performance and insights.
• Support end-to-end video production, including briefs and shoots.

Skills

Social media management

Video production

Content creation

Editorial writing

Analytics tools

SEO basics

Cross-functional collaboration

Storytelling

Education

Bachelor's degree in marketing, communications, public relations, or related field

Tools

Video editing software

Analytics platforms

Content management systems

Job description

LMU in Los Angeles is seeking a Social Media Specialist to support the development, implementation, and management of social media strategies across Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube to promote LMU's mission and programs.

Reporting to the Associate Director of Social Media, this role requires creativity, storytelling, and collaboration with students, alumni, faculty, staff, and the broader community to drive awareness and engagement.