Social Media Manager - Higher Ed Brand Storytelling

Occidental College; Firestone Park (CA); On-site; USD 70,000 - 75,000; Full time

Job summary

Occidental College in Los Angeles seeks a Social Media Manager to lead the college’s digital storytelling and social media strategy across institutional channels, including Instagram, Facebook, TikTok, YouTube, LinkedIn and other emerging platforms.

The role advances marketing objectives through platform-specific campaigns, content ideation, planning, production, copywriting, photography, videography, editing, publishing and performance analysis, while guiding campus partners on best practices

Qualifications

• Bachelor’s degree in communications, marketing, public relations, journalism, digital media, or related field, or equivalent combination of education and experience.
• Five years of progressively responsible experience in marketing and communications, including three years in social media and e-mail marketing.
• Proficiency in Microsoft Office applications (Word, Excel, PowerPoint), Google Drives/Folders/Forms, Adobe Acrobat, web editing, social media applications, email marketing platforms, and other productivity programs applicable to position responsibilities.
• Expertise managing social media platforms including Facebook, YouTube, LinkedIn, TikTok, and Instagram, including technical knowledge, content strategy, content development, and channel optimization.
• Ability to develop and manage email marketing campaigns, including campaign strategy, content development, tracking/measurement, A/B testing, and use of email automation platforms.
• Excellent writing skills, with particular focus and experience in developing content for social media channels using appropriate conventions and voice for each platform.
• Ability to utilize data and analysis to inform decisions and improve results.
• Ability to lead teams and work collaboratively across organizational lines, functions, disciplines, and levels.

Responsibilities

• Create and manage content for the College’s social media platforms; oversee student-created content; coordinate photography and visual assets with internal and external vendors.
• Use analytics to drive decisions and prepare quarterly reports on social media performance.
• Supervise student employees by assigning projects and reviewing timesheets and deliverables.
• Oversee planning and execution of internal newsletters for faculty, staff, and students.
• Serve as social media advisor for campus partners and lead the Social Media Communicators Group.
• Lead internally managed paid social media advertising campaigns.
• Lead video production projects from concept to distribution, including vendor coordination and publishing strategies.
• Oversee Canva Enterprise licenses and liaison with ITS.

Skills

Social media management

Email marketing

Content writing

Analytics/data-driven

Team leadership

Project management

Communication

Video production oversight

Education

Bachelor’s degree in communications/marketing

Tools

Microsoft Office

Google Workspace

Adobe Acrobat

Web editing

Email marketing platforms

Job description

Occidental College in Los Angeles seeks a Social Media Manager to lead the college’s digital storytelling and social media strategy across institutional channels, including Instagram, Facebook, TikTok, YouTube, LinkedIn and other emerging platforms.

The role advances marketing objectives through platform-specific campaigns, content ideation, planning, production, copywriting, photography, videography, editing, publishing and performance analysis, while guiding campus partners on best practices