Video-Driven Social Media Specialist

Southern; Honolulu (HI); On-site; USD 66,560 - 75,200; Full time

Job summary

Loyola Marymount University in Honolulu seeks a Social Media Specialist to help develop, implement, and manage LMU's social channels across Facebook, Twitter, Instagram, LinkedIn, TikTok and YouTube. The role supports the university's mission and engages students, alumni, faculty, staff, and community.

You'll create engaging content, produce video assets, monitor conversations, analyze performance, and collaborate with campus partners to align campaigns with institutional goals.

Qualifications

• Bachelor's degree or equivalent experience in marketing/communications or related field.
• Minimum 2 years of social media management experience; higher education or nonprofit experience preferred.
• Experience creating social video for TikTok and/or Instagram Reels.
• Strong written and verbal communication skills with ability to craft compelling content for diverse audiences.
• Proficiency with social platforms, analytics tools, and CMS.
• Creative storyteller with a keen eye for visuals and branding.
• Ability to multitask and manage deadlines in a fast-paced environment.
• Knowledge of digital content best practices, including accessibility, SEO, and UX.

Responsibilities

• Develop engaging content for LMU's social channels (Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube)
• Create video content optimized for social platforms
• Source and create user-generated content with student audiences
• Schedule and publish posts using social media tools
• Respond to comments and inquiries professionally
• Monitor platforms for trends and engagement opportunities
• Collaborate on real-time reporting with the Social Media team
• Assist in planning and promoting social media campaigns and initiatives
• Coordinate with cross-functional teams to align social media with institutional goals
• Track KPIs and report on performance and insights

Skills

Social media management

Video production

Content creation

Written communication

Analytics tools

Brand storytelling

Project management

Public speaking

Education

Bachelor's degree in marketing/communications

Tools

Social media analytics tools

Content management systems

Job description

Loyola Marymount University in Honolulu seeks a Social Media Specialist to help develop, implement, and manage LMU's social channels across Facebook, Twitter, Instagram, LinkedIn, TikTok and YouTube. The role supports the university's mission and engages students, alumni, faculty, staff, and community.

You'll create engaging content, produce video assets, monitor conversations, analyze performance, and collaborate with campus partners to align campaigns with institutional goals.