University Social Media Strategist & Video Creator

Centurylink; Honolulu (HI); On-site; USD 66,560 - 75,200; Full time

Job summary

Loyola Marymount University is seeking a Social Media Specialist to help develop, implement, and manage social media strategies that promote LMU's mission and programs across multiple platforms. The role emphasizes storytelling, creativity, and collaboration with students, faculty, and staff in a fast-paced environment.

Responsibilities include producing engaging video content, curating user-generated material, and analyzing performance to optimize campaigns.

Qualifications

• Minimum 2 years of experience in social media management.
• Bachelor's degree or equivalent experience in marketing, communications, or related field.

Responsibilities

• Develop engaging content for LMU's social channels (Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube) aligned with the university brand.
• Create and produce dynamic video content optimized for social platforms.
• Source, curate, and create user-generated content with students and platform audiences.
• Schedule and publish posts using social media tools with consistent timing for engagement.
• Respond to comments and messages promptly to foster positive relationships.
• Monitor platforms for trends and issues, escalate with real-time reporting.
• Plan, execute, and promote social media campaigns to drive awareness and participation.
• Collaborate with cross-functional teams to align social media with institutional goals.
• Track KPIs and report on performance and insights.

Skills

Social media management

Video content creation

Storytelling

Written and verbal communication

Brand voice & messaging

Analytics interpretation

Education

Bachelor's degree or equivalent experience

Tools

Analytics tools

Content management systems

Job description

Loyola Marymount University is seeking a Social Media Specialist to help develop, implement, and manage social media strategies that promote LMU's mission and programs across multiple platforms. The role emphasizes storytelling, creativity, and collaboration with students, faculty, and staff in a fast-paced environment.

Responsibilities include producing engaging video content, curating user-generated material, and analyzing performance to optimize campaigns.