Social Media Specialist

Southern; Honolulu (HI); On-site; USD 66,560 - 75,200; Full time

Job summary

Loyola Marymount University in Honolulu seeks a Social Media Specialist to help develop, implement, and manage LMU's social channels across Facebook, Twitter, Instagram, LinkedIn, TikTok and YouTube. The role supports the university's mission and engages students, alumni, faculty, staff, and community.

You'll create engaging content, produce video assets, monitor conversations, analyze performance, and collaborate with campus partners to align campaigns with institutional goals.

Qualifications

• Bachelor's degree or equivalent experience in marketing/communications or related field.
• Minimum 2 years of social media management experience; higher education or nonprofit experience preferred.
• Experience creating social video for TikTok and/or Instagram Reels.
• Strong written and verbal communication skills with ability to craft compelling content for diverse audiences.
• Proficiency with social platforms, analytics tools, and CMS.
• Creative storyteller with a keen eye for visuals and branding.
• Ability to multitask and manage deadlines in a fast-paced environment.
• Knowledge of digital content best practices, including accessibility, SEO, and UX.

Responsibilities

• Develop engaging content for LMU's social channels (Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube)
• Create video content optimized for social platforms
• Source and create user-generated content with student audiences
• Schedule and publish posts using social media tools
• Respond to comments and inquiries professionally
• Monitor platforms for trends and engagement opportunities
• Collaborate on real-time reporting with the Social Media team
• Assist in planning and promoting social media campaigns and initiatives
• Coordinate with cross-functional teams to align social media with institutional goals
• Track KPIs and report on performance and insights

Skills

Social media management

Video production

Content creation

Written communication

Analytics tools

Brand storytelling

Project management

Public speaking

Education

Bachelor's degree in marketing/communications

Tools

Social media analytics tools

Content management systems

Job description

Job Overview

The Social Media Specialist at LMU is responsible for assisting in the development, implementation, and management of social media strategies to promote LMU's mission, programs, and initiatives across various platforms. Reporting to the Associate Director of Social Media, this role requires creativity, strategic thinking, and a passion for storytelling to effectively engage with current and prospective students, alumni, faculty, staff, and the broader community.

Responsibilities

• Develop engaging and relevant content for LMU's social media channels, including Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube, aligned with the university's brand voice and messaging.
• Create and produce dynamic, relevant video content optimized for video platforms.
• Work with student audiences to source, curate, and create user-generated content for use on university channels.
• Schedule and publish posts using social media management tools, ensuring consistency and optimal timing for audience engagement.
• Respond to comments, messages, and inquiries in a timely and professional manner, fostering positive interactions and building relationships.
• Monitor social media platforms for issues, trends, conversations, and opportunities to engage with followers; Escalate issues as appropriate.
• Collaborate with the Associate Director of Social Media and Media Relations team on real-time reporting.
• Assist in the planning, execution, and promotion of social media campaigns and initiatives to drive awareness, participation, and engagement.
• Collaborate with cross‑functional teams across the institution to align social media efforts with broader organizational goals.
• Monitor key performance indicators (KPIs) and track social media metrics to evaluate the effectiveness of campaigns and content.
• Contribute to reports on social media performance, trends, and insights.

Expectations

Exhibit behavior that supports the mission, vision, and values of the university. Communicate and employ interpersonal actions that model high standards of professional, responsible, accountable and ethical conduct. Demonstrate a commitment to outstanding customer service.

Qualifications

• Typically a Bachelor's degree or equivalent experience. Degree in marketing, communications, public relations, or related field preferred.
• Minimum 2 years of experience in social media management; higher education or nonprofit experience preferred.
• Demonstrable experience creating impactful social video for TikTok and/or Instagram Reels.
• Strong written and verbal communication skills, with the ability to craft compelling content and engage diverse audiences.
• Proficiency in social media platforms, analytics tools, and content management systems.
• Creative thinker with a keen eye for visual storytelling and branding.
• Ability to multitask, prioritize tasks, and work effectively in a fast‑paced, collaborative environment.
• Knowledge of social media best practices, trends, and emerging technologies in the digital landscape.
• Excellent writing skills with demonstrated range; ability to tailor voice for distinct audiences and campaigns, and in diverse short‑form and long‑form venues.
• Sound editorial judgment and demonstrable experience with editorial planning.
• Understanding of digital content best practices, including accessibility, SEO, and UX.
• Experience with multi‑channel communication plans and marketing campaigns.
• End‑to‑end video production experience, including writing briefs and scripts, coordinating photo/video shoots, coaching talent, and planning distribution.
• Ability to successfully manage multiple concurrent projects, timelines, and budgets in a fast‑paced environment.
• Collaborative work style with the ability to build and maintain broad relationships, including with students, faculty, alumni, and other staff.
• Strong presentation and public speaking skills preferred.

Salary

Reasonable Starting Salary of $66,560 annually.

Salary range: $66,560.00 – $75,200.00, commensurate with education and experience.

Equal Opportunity Employer

Loyola Marymount University is an equal opportunity employer committed to providing an environment free from discrimination and harassment as defined by federal, state and local law. We invite all persons in the full diversity of their being, life experience, and beliefs to apply. (Visit www.lmu.edu for more information.)

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified.