Social Media & Content Specialist

The Wendt Agency; Great Falls (MT); On-site; USD 52,000 - 68,000; Full time

Job summary

The Wendt Agency in Great Falls, MT is seeking a Social Media & Content Specialist to translate brand strategies into engaging posts across platforms through planning, storytelling, and hands‑on content creation.

You will blend strategy with production, manage calendars, create copy, shoot and edit content, collaborate across teams, and measure performance to optimize reach and engagement.

Qualifications

• Strong writing and storytelling skills with the ability to connect and convert.
• Experience creating photo and video content for social media.
• Solid understanding of social platforms, algorithms, trends, and what makes content perform.
• Experience developing and executing paid social campaigns.
• Highly organized with strong attention to detail and the ability to manage multiple projects.
• Ability to analyze data and translate insights into content and campaign improvements.
• Curious, adaptable, & eager to experiment with new formats, technologies, and approaches.

Responsibilities

• Manage and execute social media content calendars across multiple platforms.
• Lead day‑to‑day management of social channels, including scheduling, publishing, monitoring, and real‑time engagement.
• Develop social media recommendations and strategies that align with client goals.
• Stay ahead of trends, platform updates, and best practices.
• Assist in social listening efforts to understand audience sentiment, competitor activity, industry trends, and cultural moments.
• Provide support for reputation management efforts.
• Draft social media guidelines, playbooks, and best‑practice documents.
• Concept and create social‑first content, including photography, videography, reels, stories, TikToks, shorts, graphics, and other digital assets
• Participate in content shoots, client visits, events, and on‑location productions as needed
• Write and optimize copy that aligns with brand voice, campaign goals, & audience behaviors
• Collaborate with creative, communications, and account teams to design and develop ad messaging that supports broader campaign objectives
• Identify opportunities to repurpose content across platforms and channels
• Help lead influencer and creator marketing efforts, working with external partners to identify opportunities, guide content development, and integrate creator content across organic and paid social campaigns
• Plan, build, and execute paid social campaign across platforms
• Collaborate with media & account teams on objectives, audience strategies, budgets, & paid social approach
• Create and adapt content for paid social placements and audience segments
• Stay current on paid social platform capabilities, targeting options, ad formats, and best practices
• Track and report on organic and paid social media performance and campaign results
• Translate data into actionable insights and recommendations
• Monitor performance and identify opportunities to improve engagement, reach, and conversion
• Use performance insights to inform future content, creative development, audience strategies, and campaign recommendations

Skills

Strong writing

Storytelling

Photo and video content

Social platform expertise

Paid social campaigns

Attention to detail

Data analysis

Curiosity & adaptability

Job description

As a Social Media & Content Specialist, you'll bring brand strategies to life across platforms through thoughtful planning, creative storytelling, and hands‑on content creation. This role blends social media strategy, content production, and campaign execution, requiring someone who can move seamlessly from idea development to content creation to performance analysis.

Key Responsibilities

• Manage and execute social media content calendars across multiple platforms (Meta, LinkedIn, TikTok, X, Pinterest, YouTube, and emerging channels)
• Lead day‑to‑day management of social channels, including scheduling, publishing, monitoring, and real‑time engagement
• Develop social media recommendations and strategies that align with client goals
• Stay ahead of trends, platform updates, and best practices
• Assist in social listening efforts to understand audience sentiment, competitor activity, industry trends, and cultural moments
• Provide support for reputation management efforts
• Draft social media guidelines, playbooks, and best‑practice documents

Content Creation & Storytelling

• Concept and create social‑first content, including photography, videography, reels, stories, TikToks, shorts, graphics, and other digital assets
• Participate in content shoots, client visits, events, and on‑location productions as needed
• Write and optimize copy that aligns with brand voice, campaign goals, & audience behaviors
• Collaborate with creative, communications, and account teams to design and develop ad messaging that supports broader campaign objectives
• Identify opportunities to repurpose content across platforms and channels
• Help lead influencer and creator marketing efforts, working with external partners to identify opportunities, guide content development, and integrate creator content across organic and paid social campaigns

Paid Social & Campaign Support

• Plan, build, and execute paid social campaign across platforms
• Collaborate with media & account teams on objectives, audience strategies, budgets, & paid social approach
• Create and adapt content for paid social placements and audience segments
• Stay current on paid social platform capabilities, targeting options, ad formats, and best practices

Performance & Optimization

• Track and report on organic and paid social media performance and campaign results
• Translate data into actionable insights and recommendations
• Monitor performance and identify opportunities to improve engagement, reach, and conversion
• Use performance insights to inform future content, creative development, audience strategies, and campaign recommendations

Key Strengths & Qualifications

• Strong writing & storytelling skills with the ability to create content that connects and converts
• Experience creating photo and video content for social media platforms
• Solid understanding of social platforms, algorithms, trends, and what makes content perform
• Experience developing and executing paid social campaigns
• Highly organized with strong attention to detail and the ability to manage multiple projects
• Ability to analyze data and translate insights into content and campaign improvements
• Curious, adaptable, & eager to experiment with new formats, technologies, and approaches