Social Media Specialist II

Project Management Institute, Inc.; Northern (KY); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Total compensation based on location

Skill development opportunities

Global professional network

Flexible work options

Awards and bonuses

Job summary

PMI is seeking a Social Media Specialist II to drive organic campaigns and partner initiatives. You will develop briefs, produce engaging content, and work with external vendors to deliver scalable social programs.

The role requires staying current on trends, applying best practices, and delivering measurable results across channels. You will collaborate with cross-functional teams and manage multiple initiatives, with up to 25% travel and a focus on driving engagement while aligning with PMI’s

Qualifications

• BA in marketing, public relations, communications or related field.
• 5-7 years of experience in marketing, social media management, brand management or related degree.
• Experience with agencies, especially with limited supervision.
• Experience in agile, dynamic, customer-centric environments.
• Strong cross-channel communication abilities.
• Up-to-date on customer behavior and industry trends.
• Analytical thinker with qualitative/quantitative analytics.
• Ability to manage multiple projects across teams.
• Creative thinking and Canva proficiency.
• Proficient in PMI business language (English).
• Travel up to 25%.

Responsibilities

• Develop and execute organic social media campaigns as part of omni-channel strategy.
• Create social content aligned with PMI brand, including writing, visuals, and short-form video.
• Act as subject matter expert across key platforms and apply best practices.
• Measure plans, test opportunities, and improve campaign reporting.
• Review weekly/monthly reports and provide data-driven recommendations.
• Assess impact of campaigns and optimize results.
• Understand marketing issues and support related business areas.
• Collaborate with partners and influencers to broaden reach.

Skills

Social media strategy

Content creation

Campaign management

Analytics

Agency management

Agile environment

Communication

Canva

AI tools usage

English proficiency

Education

BA in marketing/PR

Tools

Canva

AI tools

Job description

Posted Friday, September 4, 2026 at 4:00 AM

Are you a dreamer, innovator, thinker and a do-er who believes in contributing to something that makes difference?

Make an impact. Join PMI.

How will you make a difference to PMI?

PMI is looking for a Social Media Specialist II who will be accountable for the efficient development and execution of social media campaigns and larger-scale initiatives. Works with team members and cross-functional stakeholders to support the planning and execution of the overall social media strategy, develop campaign briefs, support social media initiatives for partnerships and integrated marketing efforts, and execute tactical activities that drive engagement and contribute to broader business objectives. Responsible for interacting with and reviewing work produced by assigned external vendors.

What you’ll bring to the role:

• Support the development and delivery of the organic social media strategy, as part of the larger omni-channel strategies and tactics.
• Create effective social media content aligned with PMI's brand standards through impactful writing, attention-grabbing visuals, and short-form video.
• Serve as the subject matter expert across key social media platforms, executing campaigns while applying platform best practices and sense-and-respond strategies to drive audience engagement.
• Implement appropriate measurement/testing plans and identify opportunities to improve social program/campaign analysis and reporting efficiencies.
• Manage and assess weekly, monthly, and quarterly reports for organic social activities that offer data-driven and actionable recommendations to drive key business objectives.
• Measure the quantitative and business impact of organic social media campaigns and apply sound knowledge, experience, and judgment to optimize results.
• Understand the impact/implications of key issues/events within the marketing segments and other supported functional business areas.
• Partner to attract and interact with target customer segments and engage influencers to reach broader audiences.

Role Qualifications:

• BA in marketing, public relations, communications or related field.
• 5-7 years of experience in marketing, social media management, brand management or related degree.
• Experience working with and managing agencies, especially with limited supervision.
• Experience of working in an agile, dynamic, and customer-centric environment.
• Strong understanding of how to represent the organization’s priorities and initiatives across a variety of communication channels.
• Stay up-to-date on latest customer behavior and industry trends.
• Analytical thinker with experience in qualitative and qualitative analytics.
• Ability to manage multiple projects simultaneously while collaborating effectively across teams and stakeholders.
• Strong ability to think creatively.
• Confident using Canva and other social-first creative tools to produce creative assets.
• Experienced using AI tools to improve efficiency while maintaining accountability for the quality and accuracy of final outputs.
• Excellent communication, collaboration, presentation, and negotiation skills.
• Proficiency in the business language for PMI (English).
• Up to 25% travel.

What you can expect from us

We value and nurture an environment of inclusivity and diversity, and a culture of communication and collaboration. Your health, safety and well-being come first, and we believe that you should have time for your work, but you should also have time for you..

Join us and you’ll get:

• an excellent total package, with compensation and benefits based upon your geographic location.
• skill development opportunities, to help you grow now and into the future.
• access to a global network, to enrich your professional experience.
• flexible options to help balance work time and your time
• award and bonus opportunities.

The salary offer will be based on several factors, including the candidate’s demonstrated skills, qualifications and relevant experience.

Project Management Institute, Inc. is committed to providing equal employment opportunities without regard to sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by applicable law.