Social Media Campaign Lead II

Project Management Institute, Inc.; Northern (KY); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Total compensation based on location

Skill development opportunities

Global professional network

Flexible work options

Awards and bonuses

Job summary

PMI is seeking a Social Media Specialist II to drive organic campaigns and partner initiatives. You will develop briefs, produce engaging content, and work with external vendors to deliver scalable social programs.

The role requires staying current on trends, applying best practices, and delivering measurable results across channels. You will collaborate with cross-functional teams and manage multiple initiatives, with up to 25% travel and a focus on driving engagement while aligning with PMI’s

Qualifications

• BA in marketing, public relations, communications or related field.
• 5-7 years of experience in marketing, social media management, brand management or related degree.
• Experience with agencies, especially with limited supervision.
• Experience in agile, dynamic, customer-centric environments.
• Strong cross-channel communication abilities.
• Up-to-date on customer behavior and industry trends.
• Analytical thinker with qualitative/quantitative analytics.
• Ability to manage multiple projects across teams.
• Creative thinking and Canva proficiency.
• Proficient in PMI business language (English).
• Travel up to 25%.

Responsibilities

• Develop and execute organic social media campaigns as part of omni-channel strategy.
• Create social content aligned with PMI brand, including writing, visuals, and short-form video.
• Act as subject matter expert across key platforms and apply best practices.
• Measure plans, test opportunities, and improve campaign reporting.
• Review weekly/monthly reports and provide data-driven recommendations.
• Assess impact of campaigns and optimize results.
• Understand marketing issues and support related business areas.
• Collaborate with partners and influencers to broaden reach.

Skills

Social media strategy

Content creation

Campaign management

Analytics

Agency management

Agile environment

Communication

Canva

AI tools usage

English proficiency

Education

BA in marketing/PR

Tools

Canva

AI tools

Job description

PMI is seeking a Social Media Specialist II to drive organic campaigns and partner initiatives. You will develop briefs, produce engaging content, and work with external vendors to deliver scalable social programs.

The role requires staying current on trends, applying best practices, and delivering measurable results across channels. You will collaborate with cross-functional teams and manage multiple initiatives, with up to 25% travel and a focus on driving engagement while aligning with PMI’s