Social Media Specialist

Florida International University; Miami (FL); On-site; USD 50,000 - 55,000; Full time

Job summary

Florida International University is seeking a Social Media Specialist to help execute day-to-day social content, monitor engagement, and support campaigns. You will collaborate with editorial, content teams, and campus partners to source and plan material while ensuring timely publishing.

The role emphasizes brand consistency, accessibility, and effective community management, with opportunities to create graphics and short videos, attend events, and contribute to performance reporting.

Qualifications

• Bachelor's degree in Journalism, Communications, Public Relations, Marketing or related field with one year of social media experience in a communications, marketing, or public relations setting.
• Knowledge of social media platforms and experience creating content.
• Ability to collaborate with divisions, editorial and content teams to plan and curate content.

Responsibilities

• Assist in day-to-day social media responsibilities.
• Collaborate with divisions and content teams to curate content by monitoring feeds and attending planning meetings.
• Track content and platform trends; recommend strategic leverage for FIU; support quick-turn trend-driven content.
• Coordinate content creation needs, securing locations, assets, and personnel for shoots.
• Organize the content calendar and ensure timely publishing with content owners.
• Create, edit, and optimize digital promotion collateral for social platforms in graphic, video, and sound formats.
• Ensure content meets FIU brand standards and accessibility best practices.
• Attend events as needed to assist in content creation.
• Assist with social media audits and generate performance reports regularly.
• Engage with customers via comments or DMs; answer questions and connect to resources; contribute to content answering common inquiries.
• Organize and maintain the team's digital asset library.
• Provide guidance to university social media communicators and enforce the social media policy.

Skills

Social media platforms

Content creation

Cross-functional collaboration

Education

Bachelor's degree in Journalism/Communications/PR/Marketing

Job description

About FIU

Florida International University is a Top 50, preeminent public research university with 55,000 students from all 50 states and more than 140 countries, as well as an alumni network of more than 340,000. Located in the global city of Miami, the university offers more than 200 degree programs at the undergraduate, graduate and professional levels, including medicine and law. FIU faculty are leaders in their fields and include National Academy members, Fulbright Scholars and MacArthur Genius Fellows. A Carnegie R1 institution, FIU drives impactful research in environmental resilience, health and technology and innovation. Home to the Wall of Wind and Institute of Environment, FIU stands at the forefront of discovery and innovation. With a focus on student success, economic mobility and community engagement, FIU is redefining what it means to be a public research university.

Job Summary

The Social Media Specialist assists in the execution of day-to-day social media responsibilities by creating and posting content, monitoring comments, and interactions and assisting with social media campaigns.

• Assists in the execution of day-to-day social media responsibilities.
• Collaborates with other divisions, editorial and content teams to find and curate content by monitoring their feeds and attending content planning meetings.
• Tracks content and platform trends and recommends how and why FIU can strategically leverage them, including quick-turn trend and moment-driven content.
• Coordinates content creation needs, securing locations, assets, and necessary personnel for shoots.
• Organizes the content calendar and follows up with content owners for timely publishing.
• Creates, edits, and optimizes digital promotion collateral for social platforms as needed in graphic, video, and sound formats.
• Ensures content meets FIU brand standards and accessibility best practices.
• Attends events as needed to assist in content creation.
• Helps perform social media audits and generates performance reports on a recurring basis.
• Engages by providing customer service either via comments or DMs by answering questions and connecting to the right resources or staff. Identifies common questions and helps create content to best answer them.
• Organizes and maintains the team's digital asset library.
• Provides guidance to university social media communicators and enacts the social media policy.

Minimum Qualifications

Bachelor's degree in Journalism, Communications, Public Relations, Marketing or related field and one (1) year of experience working with social media in a communications, marketing, or public relations setting.

Desired Qualifications

• Knowledge in social media platforms.
• Experience in creating social media content.

Job Category

Administrative

Advertised Salary

$50,000 - $55,000

Work Schedule

Begin time: 8:30 AM

End time: 5:00 PM

Pre-Employment Requirements

• Criminal Background Check
• Driver's License Check

Other Information

• Ability to work flexible hours as needed.
• Ability to work occasional evenings, weekends and at locations outside of the University
• Ability to travel locally

Disclosures

Clery Notice

In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Crime Statistics Act, the University Police department at Florida International University provides information on crimes statistics, crime prevention, law enforcement, crime reporting, and other related issues for the past three (3) calendar years. The FIU Annual Security report is available online at: https://police.fiu.edu/download/annual-security-fire-safety-report/. To obtain a paper copy of the report, please visit the FIU Police Department located at 885 SW 109th Avenue, Miami, FL, 33199 (PG5 Market Station).

Pay Transparency

Florida International University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

Notice of Non-Discrimination

FIU is a State University System of Florida member, Equal Opportunity, Equal Access, and affirmative Action Employer for individuals with disabilities and veterans. All qualified applicants will receive consideration for employment decisions, programs, and events without regard to race, color, religion, sex, age, national origin, disability, protected veteran status, and any other legally protected basis. For inquiries regarding nondiscrimination, contact FIU's Office of Title IX and EEO Compliance (TITLEIX) at 305.348.2785 or email [e-mail].

Reasonable Accommodation Statement

Should you need an ADA accommodation to participate in a University event, program, or activity or need to request materials in an accessible format, please contact the Office of Universal Access and Digital Compliance at 305-348-1576 or [e-mail]. All requests for ADA accommodation or accessible materials for this event must be submitted to UADC at least seven (7) business days prior to the event or at the earliest possible opportunity.