Social Media Specialist

Mathys+Potestio / The Creative Party®; Ellicott City (MD); On-site; USD 60,000 - 90,000; Full time

Job summary

Mathys+Potestio / The Creative Party® is seeking a hands-on Social Media Specialist to support its organic social media team with a focus on content repurposing, day-to-day execution, and timely/reactive social content.

Approximately 70% of the role will focus on repurposing existing materials into platform-specific posts, with the remaining 30% dedicated to real-time and reactive content. The ideal candidate works quickly, independently, and maintains a natural, human brand voice.

Qualifications

• Hands-on experience creating, writing, scheduling, and publishing organic social content.
• Demonstrated experience taking one larger piece of content and turning it into multiple social posts or assets.
• Experience producing timely or reactive social content around breaking news, trending topics, events, or industry conversations.
• Strong social copywriting skills with a natural, conversational voice.
• Comfortable working independently and making day-to-day content decisions.
• Experience in a fast-moving environment such as an agency, startup, media company, broadcast organization, or live-event team is especially relevant.
• Experience owning a social channel or content program independently or as part of a small team is a plus.
• B2B, technology, SaaS, or cybersecurity experience is helpful but not required.
• Experience with LinkedIn and other major organic social platforms.
• Comfortable in a hands-on individual contributor role, even if you've previously held a Social Media Manager title.

Responsibilities

• Repurpose webinars, livestreams, videos, articles, and other existing content into multiple social assets.
• Write engaging, platform-specific social copy, with a particular emphasis on LinkedIn and B2B audiences.
• Create, schedule, and publish organic social content.
• Identify relevant breaking news, trends, industry conversations, or live moments that they can participate in socially.
• Quickly develop timely social posts around relevant news or insights.
• Maintain a natural, conversational brand voice that sounds human rather than overly corporate.
• Execute against an established social strategy and content calendar.
• Work independently and move projects from initial asset or idea through publication.
• Collaborate with social, content, brand, and other internal marketing teams.
• Maintain accuracy and attention to detail while working under quick turnaround times.
• Help maximize the value of existing content by finding additional ways to package and distribute it socially.

Skills

Hands-on content creation

Content repurposing

Social copywriting

Independent decision making

Reacting to breaking news/trends

LinkedIn & B2B social

Experience in fast-moving environments

Independent ownership of programs

Job description

Position Summary

Our client is seeking a hands-on Social Media Specialist to support its organic social media team with a particular focus on content repurposing, day-to-day execution, and timely/reactive social content.

This is not primarily a high-level social strategy role. The team already has leadership in place and is looking for someone who enjoys personally creating and publishing content.

Approximately 70% of the role will focus on content repurposing and execution — taking existing materials such as livestreams, webinars, videos, articles, campaign assets, and internal insights and turning them into multiple engaging, platform-specific social posts.

The remaining 30% is more real-time and reactive. They want someone who can recognize a relevant news story, industry trend, live event, or conversation, quickly identify an appropriate social angle, and turn it into timely content — sometimes within hours.

The ideal person is independent, resourceful, detail-oriented, and comfortable working quickly without needing multiple layers of approval.

Responsibilities

• Repurpose webinars, livestreams, videos, articles, and other existing content into multiple social assets.
• Write engaging, platform-specific social copy, with a particular emphasis on LinkedIn and B2B audiences.
• Create, schedule, and publish organic social content.
• Identify relevant breaking news, trends, industry conversations, or live moments that they can participate in socially.
• Quickly develop timely social posts around relevant news or insights.
• Maintain a natural, conversational brand voice that sounds human rather than overly corporate.
• Execute against an established social strategy and content calendar.
• Work independently and move projects from initial asset or idea through publication.
• Collaborate with social, content, brand, and other internal marketing teams.
• Maintain accuracy and attention to detail while working under quick turnaround times.
• Help maximize the value of existing content by finding additional ways to package and distribute it socially.

Ideal Background

• Hands-on experience creating, writing, scheduling, and publishing organic social content.
• Demonstrated experience taking one larger piece of content and turning it into multiple social posts or assets.
• Experience producing timely or reactive social content around breaking news, trending topics, events, or industry conversations.
• Strong social copywriting skills with a natural, conversational voice.
• Comfortable working independently and making day-to-day content decisions.
• Experience in a fast-moving environment such as an agency, startup, media company, broadcast organization, or live-event team is especially relevant.
• Experience owning a social channel or content program independently or as part of a small team is a plus.
• B2B, technology, SaaS, or cybersecurity experience is helpful but not required.
• Experience with LinkedIn and other major organic social platforms.
• Comfortable in a hands-on individual contributor role, even if you've previously held a Social Media Manager title.