About The Role
The role owns social media strategy and execution end-to-end, building the brand's presence across LinkedIn, X, Instagram, and emerging platforms where buyers and users actually spend time.
You will translate product launches, customer stories, and thought leadership into content that drives engagement, follower growth, and measurable traffic to marketing and sales funnels — working closely with content, design, and demand-gen teams.
Key Responsibilities
- Own and execute the social media calendar across LinkedIn, X, Instagram, TikTok, and YouTube, posting daily and adapting content per platform
- Grow organic followings and engagement with specific, measurable targets for reach, engagement rate, and click-through to owned channels
- Manage paid social campaigns (LinkedIn Ads, Meta, X) including audience targeting, budget allocation, and creative iteration
- Ship launch-ready content: video clips, carousels, threads, and live-event coverage using tools like Figma, CapCut, Canva, and native platform editors
- Monitor social listening and community conversations; escalat* product feedback and engage with industry voices and influencers
- Build weekly and monthly performance dashboards in GA4, Sprout Social, or similar, and report learnings to marketing leadership
- Partner with demand-gen and PR to amplify campaigns, webinars, and product announcements across all social channels
What We Are Looking For
- 3-6 years of social media management experience, ideally at a B2B or B2C tech company
- Proven record of growing social channels with portfolio or examples of accounts and campaigns you owned
- Hands-on experience with scheduling and analytics platforms (Sprout Social, Hootsuite, Buffer) and paid social ad managers
- Strong writing and editing skills with the ability to match voice across platforms and audiences
- Basic video editing and design skills; comfortable producing short-form content quickly
- Comfortable working in a metrics-driven environment and iterating based on performance data
- Bonus: experience with employee advocacy programs, community management (Discord, Slack communities), or AI-assisted content workflows