Social Media Specialist

Binding Minds Inc. (Certified Disability Owned Business Enterprise); Boston (MA); On-site; USD 65,000 - 85,000; Full time

Job summary

Binding Minds Inc. is seeking a Social Media Specialist to support strategy and implementation of paid and organic social marketing across brand and product initiatives.

The ideal candidate will understand the asset management industry and have a track record of executing campaigns targeting financial advisors, distribution partners, and institutional investors. You will define and execute an ambitious social program, collaborating with our in-house creative studio, channel and product

Qualifications

• 3–5 years in social media strategy and management.
• Experience in financial services or wealth management preferred.
• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Strong written and verbal communication skills.
• Proficiency in Adobe Analytics to drive decisions.
• Experience with Sprinklr or similar tools.

Responsibilities

• Develop and implement a comprehensive paid and organic social media plan that aligns with business goals and drives engagement.
• Create high-quality, engaging social content tailored to target audiences, including articles, landing pages, infographics, and videos.
• Manage and optimize presence on LinkedIn, Reddit, YouTube, and Meta properties; moderate queries and escalate as needed.
• Monitor and analyze content performance and social listening data to measure campaign effectiveness and inform improvements.
• Collaborate with marketing, editorial, product, data science, legal, compliance, and media teams for cohesive execution.
• Stay current with trends, tools, and best practices to keep strategies fresh.

Skills

Social strategy

Social management

Paid campaigns

Content creation

Analytics

Sprinklr

Hootsuite

Meltwater

Adobe Analytics

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Sprinklr

Hootsuite

Meltwater

Job description

Experience: A minimum of 3-5 years in social media strategy and management, preferably within the financial services or wealth management industry.

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

Strong understanding of social media platforms and their respective audiences. Demonstrated expertise creating and optimizing paid social media campaigns. Excellent written and verbal communication skills. Proficiency in Sprinklr or related social media management tools (i.e, Hootsuite, Meltwater, etc.) Strong analytical skills and the ability to interpret platform data and site traffic (leveraging Adobe Analytics) to drive decision-making.

Description:

Client is seeking a Social Media Specialist to support the strategy and implementation of both paid and organic social media marketing across brand and product initiatives. The ideal candidate will possess a deep understanding of the asset management industry and have a proven track record of creating and executing successful social media campaigns targeting financial advisors, distribution partners, institutional investors and related audiences. This role demands a strategic thinker who can leverage social media platforms to enhance our brand presence, engage our target audience, and drive business growth.

This is a unique opportunity to define and execute an ambitious social program. You will build upon our strategic approach, spearheading campaigns and execution across creative development, implementation, and measurement. You will collaborate closely with colleagues, including our in-house creative studio, channel and product marketing managers, data science, legal, compliance, and media teams to drive awareness, consideration, and ultimately client growth .

Key Responsibilities:

1. Develop and Implement Social Media Strategy: Create and execute a comprehensive paid and organic social media plan that aligns with business goals, activates wealth and institutional audiences and drives engagement with content.
2. Content Creation: Partner with editorial, digital and creative teams to develop high-quality, engaging social content tailored to our target audiences, from source materials including articles, landing pages, infographics, videos, and
3. Platform Management: Manage and optimize our presence on key social media platforms, including LinkedIn, Reddit, YouTube, and Meta properties. Moderate incoming queries or messages and elevate as needed.
4. Analytics and Reporting: Monitor and analyze content performance metrics and social listening dashboard to measure campaign effectiveness and make data-driven recommendations for improvement.
5. Collaboration: Work closely with the marketing, editorial and business teams to ensure a cohesive and integrated approach to social media marketing. Execute, iterate, and evolve our social strategy based on data and trends.
6. Stay Current: Keep up-to-date with the latest social media trends, tools, and best practices to ensure our strategies