Marketing Director

The Method Staffing; Miami (FL); On-site; USD 70,000 - 100,000; Full time

Job summary

A leading staffing firm is seeking a Branding, Media & Content Strategist in Miami, FL, to shape brand strategy in the alternative investments sector. This role focuses on developing a comprehensive LinkedIn strategy, producing high-quality content, and managing events. Candidates must have 4–7 years of marketing experience, preferably in financial services, with strong writing skills and the ability to handle multiple priorities. Join a high-performing team to elevate the brand's market presence.

Qualifications

• 4–7 years of marketing experience in financial services or asset management.
• Success in LinkedIn strategy and social media management.
• Excellent writing and editing skills for complex financial topics.
• Experience in event planning and execution.
• Strong project management skills.

Responsibilities

• Develop and execute a LinkedIn strategy to enhance brand authority.
• Produce high-quality content such as white papers and articles.
• Identify and manage industry events and sponsorships.
• Support press outreach including drafting press releases.
• Monitor performance metrics to optimize content engagement.

Skills

LinkedIn strategy

Content creation

Project management

SEO knowledge

Writing and editing

Tools

CRM platforms

Marketing automation tools

Analytics tools

Job description

We’re partnering with a fantastic client in the alternative investments space to hire a Branding, Media & Content Strategist. This is an exciting opportunity to join a growing, high-performing firm and play a key role in shaping its brand, voice, and market presence.

This role is ideal for a creative yet strategic marketer who understands financial audiences and thrives at the intersection of content, social media, and events.

What you’ll be doing:

Social Media

• Develop and execute a comprehensive LinkedIn strategy to grow audience, engagement, and brand authority
• Create and publish content including thought leadership, firm updates, market commentary, and multimedia assets
• Monitor performance metrics (impressions, engagement, follower growth, CTR) and optimize accordingly
• Support and advise leadership on executive social media presence

Content Marketing

• Produce high-quality content including white papers, articles, newsletters, case studies, and investment commentary
• Partner with internal teams to translate complex strategies and market insights into clear, compelling messaging
• Manage an editorial calendar and ensure consistency in brand voice across all channels
• Oversee website content updates and support SEO initiatives

Events & Conferences

• Identify and evaluate industry events, sponsorships, and speaking opportunities aligned with target audiences
• Manage end-to-end execution of events including conferences, roundtables, webinars, and investor engagements
• Develop event materials, messaging, and follow-up strategies to maximize ROI
• Track event performance and maintain a pipeline of relevant opportunities

Media & PR

• Support press outreach efforts including drafting press releases, media pitches, and firm announcements
• Build and maintain relationships with journalists and industry publications
• Coordinate media opportunities for senior leadership (interviews, bylined articles, commentary)
• Monitor industry news and identify timely PR opportunities

What we’re looking for:

• 4–7 years of marketing experience, preferably within financial services, asset management, or alternative investments
• Demonstrated success in LinkedIn strategy and social media management
• Excellent writing and editing skills, with the ability to communicate complex financial topics clearly
• Experience planning and executing events and sponsorships
• Strong project management skills and ability to manage multiple priorities

Nice to have:

• Experience marketing to institutional investors, family offices, or high-net-worth individuals
• Familiarity with financial marketing regulations (e.g., SEC guidelines)
• Experience with CRM platforms, marketing automation, and analytics tools
• Background in media relations or public relations

This role offers strong visibility and the opportunity to work closely with senior leadership while helping to shape and scale a growing brand in a competitive market.