Digital Social Media Specialist

Abacus Group, LLC; New York (NY); On-site; USD 70,000 - 120,000; Full time

Job summary

Abacus Group, LLC in NYC is hiring a Digital Media Associate to join its office. This hands-on role focuses on publishing, distributing, and amplifying content across the firm's website and digital channels, including social media.

The ideal candidate turns long-form material such as white papers, podcasts, and press releases into platform-specific content, partnering with communications, investment, and compliance teams to reach the right audiences accurately.

Qualifications

• Five years of experience in digital media, content distribution, social media management, marketing, or a related communications role.
• Strong writing and editing skills.
• Hands-on experience with content management systems.
• Solid understanding of platform-specific publishing and campaign execution.

Responsibilities

• Publish and manage content across the firm’s website and social media channels, including LinkedIn, X, YouTube, Substack, and podcast platforms.
• Develop distribution plans and adapt long-form materials into short video clips, graphics, and social copy.
• Manage the content calendar and coordinate publishing schedules across teams.
• Plan and execute paid digital campaigns, including budget preparation and coordination with media partners.
• Track website and social media performance, prepare reporting, and recommend ways to improve engagement.
• Partner with internal stakeholders and external vendors on digital publishing, design, and video projects.
• Coordinate with legal and compliance teams to obtain approval of public-facing content before distribution.

Skills

Digital media

Content distribution

Social media management

Marketing

Writing

Editing

Content management systems

Campaign execution

Job description

Our client, a financial services firm, is hiring a Digital Media Associate / Specialist to join their NYC office. This is a hands‑on role focused on publishing, distributing, and amplifying content across the firm’s website and digital channels.

The ideal candidate has experience turning long‑form content—including white papers, podcasts, and press releases—into engaging, platform‑specific materials. This person will work closely with communications, investment, and compliance teams to ensure content reaches the right audiences accurately and effectively.

Key Responsibilities

• Publish and manage content across the firm’s website and social media channels, including LinkedIn, X, YouTube, Substack, and podcast platforms.
• Develop distribution plans and adapt long‑form materials into short video clips, graphics, and social copy.
• Manage the content calendar and coordinate publishing schedules across teams.
• Plan and execute paid digital campaigns, including budget preparation and coordination with media partners.
• Track website and social media performance, prepare reporting, and recommend ways to improve engagement.
• Partner with internal stakeholders and external vendors on digital publishing, design, and video projects.
• Coordinate with legal and compliance teams to obtain approval of public-facing content before distribution.

Qualifications

Candidates should have five years of experience in digital media, content distribution, social media management, marketing, or a related communications role. Strong writing and editing skills, hands‑on experience with content management systems, and a solid understanding of platform‑specific publishing and campaign execution are essential.

Experience in financial services, asset management, or another regulated industry is preferred, along with familiarity with SEO, AEO, and web analytics. The ideal candidate is organized, detail‑oriented, comfortable managing multiple deadlines, and able to handle sensitive information with discretion.