Social Media Coordinator

Daley And Associates, LLC; Boston (MA); Hybrid; USD 41,000 - 50,000; Full time

Job summary

Daley And Associates, LLC is seeking a Social Media Coordinator in Boston, MA for a 6–12+ month contract. The role focuses on establishing paid and organic social initiatives, managing channels, and creating compelling content using existing materials across landing pages, articles, videos, infographics, and podcasts.

The ideal candidate has 3–5+ years of social media strategy experience, preferably in financial services, with strong analytics skills (Adobe Analytics) and familiarity with

Qualifications

• Bachelor’s degree in Business, Marketing, Communications, or related field.
• 3–5+ years in developing and managing social media strategies, ideally within financial services.
• Experience creating, managing, and optimizing paid social campaigns.
• Proficiency with analytics tools (Adobe Analytics) and social media management platforms (Sprinklr, Hootsuite, Meltwater).

Responsibilities

• Establish and implement paid and organic social media initiatives that support business objectives, engage wealth management and institutional audiences, and increase content visibility.
• Oversee social media channels, including LinkedIn, YouTube, Reddit, and Meta platforms, managing audience interactions, moderating incoming messages, and escalating inquiries when appropriate.
• Collaborate with creative, editorial, digital, and marketing teams to produce compelling social content using existing materials such as landing pages, articles, videos, infographics, and podcasts.
• Track social media performance, analyze engagement metrics and social listening insights, and provide data-driven recommendations to improve campaign effectiveness.
• Partner with editorial, marketing, and business stakeholders to align social media initiatives with broader marketing objectives and maintain consistent messaging.
• Continuously refine social media strategies based on performance data, audience behavior, emerging trends, and evolving platform capabilities.
• Monitor evolving social media trends, platform updates, and audience preferences to identify opportunities for increased engagement and improved campaign results.

Skills

Social media strategy

Campaign management

Content collaboration

Analytical thinking

Education

Bachelor’s degree in Business, Marketing, Communications, or related field

Tools

Adobe Analytics

Sprinklr

Hootsuite

Meltwater

Job description

We are currently seeking candidates for a Social Media Coordinator position at a highly successful asset management company located in Boston, MA. The Social Media Coordinator will be responsible for establishing and implementing paid and organic social media initiatives, overseeing social media channels to manage audience interactions, moderating incoming messages, escalating inquiries when appropriate, and collaborating with other internal teams to produce compelling social content using existing materials such as landing pages, articles, videos, infographics, and podcasts. The ideal candidate will have 3-5+ years of experience developing and managing social media strategies, ideally within financial services or wealth management. This is a 6-12+ month contract position paying between $30-$36/hour (depending on experience). This role supports a hybrid work model in Boston, MA.

Responsibilities

• Establish and implement paid and organic social media initiatives that support business objectives, engage wealth management and institutional audiences, and increase content visibility.
• Oversee social media channels, including LinkedIn, YouTube, Reddit, and Meta platforms, managing audience interactions, moderating incoming messages, and escalating inquiries when appropriate.
• Collaborate with creative, editorial, digital, and marketing teams to produce compelling social content using existing materials such as landing pages, articles, videos, infographics, and podcasts.
• Track social media performance, analyze engagement metrics and social listening insights, and provide data-driven recommendations to improve campaign effectiveness.
• Partner with editorial, marketing, and business stakeholders to align social media initiatives with broader marketing objectives and maintain consistent messaging.
• Continuously refine social media strategies based on performance data, audience behavior, emerging trends, and evolving platform capabilities.
• Monitor evolving social media trends, platform updates, and audience preferences to identify opportunities for increased engagement and improved campaign results.

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or a related field required.
• 3-5+ years of experience developing and managing social media strategies, ideally within financial services or wealth management.
• Proven experience developing, managing, and optimizing paid social media campaigns.
• Strong ability to analyze social media performance metrics and website traffic using tools such as Adobe Analytics to inform strategic decisions.
• Familiarity with platforms such as Sprinklr, Hootsuite, Meltwater, or a related social media management tool.
• Solid understanding of major social media platforms, their audiences, and engagement strategies.
• Excellent written and verbal communication skills.