Social Media & Reputation Lead for Multi-Campus Brands

Education Affiliates; Maryland; On-site; USD 55,000 - 75,000; Full time

Job summary

Education Affiliates is seeking a Social Media Coordinator to develop and manage our organic social marketing and an online reputation strategy for all campus locations. You will collaborate with EA marketing, campuses, admissions, and other teams to drive brand awareness, leads, and recruitment.

The ideal candidate will create content and posts, develop systems for ongoing content development, and provide reporting to campuses and EA leadership.

Qualifications

• Ability to develop and execute social strategy and content calendars for multiple platforms.
• Strong digital marketing knowledge across social channels, blogs and websites.

Responsibilities

• Execute daily tasks related to EA's social media strategy.
• Collaborate with marketing leadership to implement branded social strategies and growth.
• Develop and execute comprehensive social content plans and calendars for each campus.
• Support EA's social pages and 3rd party listings.
• Work with paid digital marketing to implement paid social promotions.
• Create content for social media and other digital marketing to boost brand awareness.
• Schedule and compose posts, edit photos and videos, create graphics for sharing.
• Coordinate with marketing, admissions and campuses to align copy and promotions.
• Solicit content ideas from campuses and internal teams.
• Monitor evolving social/content strategies and competitor activity.
• Build expertise in digital media across websites and blogs.
• Use analytics tools (e.g., Google Analytics) to monitor presence and exposure.
• Evaluate new channels and tools to improve effectiveness.
• Provide social media analysis to aid marketing and planning.
• Provide training on social and reputation management to campuses.
• Analyze social activity/engagement and traffic to refine strategy.
• Produce reports and dashboards for leadership and campuses.
• Lead social media and reputation monitoring efforts.
• Monitor conversations on EA's channels and respond to mentions, comments, messages.
• Escalate issues to campuses or teams as needed.
• Perform other duties as required.

Job description

Education Affiliates is seeking a Social Media Coordinator to develop and manage our organic social marketing and an online reputation strategy for all campus locations. You will collaborate with EA marketing, campuses, admissions, and other teams to drive brand awareness, leads, and recruitment.

The ideal candidate will create content and posts, develop systems for ongoing content development, and provide reporting to campuses and EA leadership.