Social Media Coordinator

Education Affiliates; Maryland; On-site; USD 55,000 - 75,000; Full time

Job summary

Education Affiliates is seeking a Social Media Coordinator to develop and manage our organic social marketing and an online reputation strategy for all campus locations. You will collaborate with EA marketing, campuses, admissions, and other teams to drive brand awareness, leads, and recruitment.

The ideal candidate will create content and posts, develop systems for ongoing content development, and provide reporting to campuses and EA leadership.

Qualifications

• Ability to develop and execute social strategy and content calendars for multiple platforms.
• Strong digital marketing knowledge across social channels, blogs and websites.

Responsibilities

• Execute daily tasks related to EA's social media strategy.
• Collaborate with marketing leadership to implement branded social strategies and growth.
• Develop and execute comprehensive social content plans and calendars for each campus.
• Support EA's social pages and 3rd party listings.
• Work with paid digital marketing to implement paid social promotions.
• Create content for social media and other digital marketing to boost brand awareness.
• Schedule and compose posts, edit photos and videos, create graphics for sharing.
• Coordinate with marketing, admissions and campuses to align copy and promotions.
• Solicit content ideas from campuses and internal teams.
• Monitor evolving social/content strategies and competitor activity.
• Build expertise in digital media across websites and blogs.
• Use analytics tools (e.g., Google Analytics) to monitor presence and exposure.
• Evaluate new channels and tools to improve effectiveness.
• Provide social media analysis to aid marketing and planning.
• Provide training on social and reputation management to campuses.
• Analyze social activity/engagement and traffic to refine strategy.
• Produce reports and dashboards for leadership and campuses.
• Lead social media and reputation monitoring efforts.
• Monitor conversations on EA's channels and respond to mentions, comments, messages.
• Escalate issues to campuses or teams as needed.
• Perform other duties as required.

Job description

The Social Media Coordinator is responsible for developing and managing our organic social marketing as well as developing and executing a comprehensive online reputation management strategy for all campus locations.

Social media is an integral part of EA's marketing strategy; enhancing EA's ability to develop its brands, generate leads, recruit staff, and monitor reputation. This role will collaborate within EA marketing, as well as with the campuses, admissions, and other teams to ensure that the social media efforts help drive the success of the schools.

The ideal candidate will demonstrate the ability to develop and execute social strategy and content calendars for multiple social platforms. They are a well-rounded digital expert who will create systems and processes to ensure ongoing development of content and updating of social pages. They will develop content and posts, as well as assist campus staff with the same. This role will provide ongoing reporting and analysis to the campuses and EA corporate leadership

Essential Duties and Responsibilities:

• Responsible for executing daily tasks related to EA's social media strategy
• Work in conjunction with the marketing leadership team to implement branded social strategies, increase engagement, and grow followers
• Recommend and assist with execution of comprehensive social media content plans and marketing calendars for each campus
• Support EA's social pages and 3rd party listings
• Collaborate with the paid digital marketing team to develop and implement paid social promotions
• Develop content for social media and other digital marketing to help the EA schools increase brand awareness, build community, and achieve its strategic goals related to admission, advancement, and other imperatives; engage consumer audiences and build connections
• Schedule and compose social media posts, edit photos and videos, create graphics for sharing in social media, and solicit user-generated content
• Collaborate with marketing, admissions, and campuses to craft original and/or modified copy, implement promotions, and coordinate the communication of EA's brands, mission, values, and philosophy
• Actively seek content ideas from campuses and other internal constituents
• Monitor evolving social and content strategies, particularly among competitors
• Develop expertise in all facets of digital and social media - websites, blogs, etc
• Utilize analytics software (e.g Google Analytics) for the purposes of monitoring company presence and media exposure
• Evaluate new social channels and related tools to improve social media effectiveness and efficiency
• Provide social media analysis to aid in marketing and business planning
• Provide social and reputation management training and guidance to campuses and other relevant teams
• Analyze social activity/engagement and traffic to improve strategy and tactics
• Produce reports and dashboards for marketing leadership, campuses, and executive management
• Lead social media and reputation management monitoring efforts
• Monitor conversations in EA's social media channels, respond to mentions, comments, and private messages
• Escalate any issues to the appropriate campus or team as needed
• Perform all other duties as may be required