Campus Social Media Strategist & Content Architect

Edgewood College Create Nursing Partnership; Madison (WI); On-site; USD 50,000 - 70,000; Full time

Job summary

Edgewood University’s Marketing and Strategic Communications office seeks a Social Media Strategist to plan and create original content for Facebook, Instagram, YouTube, and LinkedIn, while analyzing engagement with target audiences including students, alumni, and communities.

You will train others on best practices, maintain the content calendar, collaborate with the graphic designer, and report on social analytics quarterly. This is a full-time, in-person role with occasional evenings.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, business or a related field.
• Minimum of 1 year marketing and/or communications or social media experience preferred.

Responsibilities

• Research, brainstorm, and strategize engaging content for target audiences.
• Generate, edit, and publish content for Facebook, Instagram, and LinkedIn.
• Create original written and visual content for social channels.
• Maintain and optimize the content calendar for consistent posting.
• Track and report analytics on a quarterly basis.
• Ensure brand voice and style align with branding guidelines.
• Provide annual training on social media best practices.
• Attend campus events to capture content.

Skills

Social media management

Content planning

Content creation

Analytics

Video editing

Communication skills

KPI understanding

Microsoft Office

Education

Bachelor’s degree in marketing, communications, journalism, business or related field

Tools

Video editing software

Microsoft Office

Job description

Edgewood University’s Marketing and Strategic Communications office seeks a Social Media Strategist to plan and create original content for Facebook, Instagram, YouTube, and LinkedIn, while analyzing engagement with target audiences including students, alumni, and communities.

You will train others on best practices, maintain the content calendar, collaborate with the graphic designer, and report on social analytics quarterly. This is a full-time, in-person role with occasional evenings.