Social Media Strategy Lead — Content & Analytics

Syracuse University

City of Syracuse (NY)

On-site

USD 62,400 - 72,000

Full time

14 days+

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Job summary

Syracuse University is seeking a Social Media Strategist to collaboratively craft and manage enterprise social media strategies for flagship channels. You will work with the digital strategy team to develop content calendars, create content, source user-generated content, publish and report.

You will lead social listening, analytics reporting and translate data into actionable insights to drive engagement, growth, and reach across platforms, partnering with communicators across schools and

Qualifications

Bachelor’s degree in communications, marketing, or equivalent.
Minimum 2-4 years’ experience in digital and social media communications and digital marketing.
Experience with social media analytics and reporting.
Ability to write and edit content for multiple platforms.
Familiarity with Adobe Creative Suite.

Responsibilities

Co-create and manage enterprise social media strategies and content plans.
Manage the University’s social media publishing calendar and daily posting.
Track KPIs and adjust strategies based on analytics.
Monitor channels, engage with audiences, coordinate responses seven days a week.
Stay current with industry trends and best practices.