Strategic Social Media Lead — Enrollment & Brand

Athens State University; Athens (AL); On-site; USD 40,000 - 60,000; Full time

Job summary

Athens State University seeks a Social Media Specialist to develop and execute a comprehensive social media strategy that advances enrollment growth and brand awareness. The role will manage the university's primary channels and collaborate with campus partners to ensure a cohesive institutional voice.

The position emphasizes data-informed planning, content creation across platforms, real-time engagement, and support for enrollment marketing initiatives, with the goal of expanding reach and

Qualifications

• Bachelor's Degree in marketing, public relations, advertising, graphic design, journalism, or related field.
• Experience planning and coordinating social media marketing strategies in an organization (higher education preferred).
• Proven ability to create engaging content across multiple platforms (Instagram, Facebook, LinkedIn, YouTube, TikTok, X).
• Strong written and verbal communication skills.
• Knowledge of social media analytics and reporting tools.

Responsibilities

• Develop and implement a strategic, data-informed social media plan aligned with institutional priorities (enrollment marketing, student engagement, brand positioning).
• Create, curate, and publish engaging content across university social media channels; highlight programs and campus stories.
• Monitor and respond to comments, messages, and mentions to foster engagement and protect brand voice.
• Partner with Admissions and Enrollment teams to support recruitment campaigns and drive inquiries and visits.
• Coordinate with campus departments and brand ambassadors to ensure cohesive messaging.

Skills

Social media strategy

Content creation

Brand voice & storytelling

Analytics & reporting

Communication skills

Education

Bachelor's Degree in Marketing, PR, or related field

Tools

Adobe Creative Suite

Canva

Job description

Athens State University seeks a Social Media Specialist to develop and execute a comprehensive social media strategy that advances enrollment growth and brand awareness. The role will manage the university's primary channels and collaborate with campus partners to ensure a cohesive institutional voice.

The position emphasizes data-informed planning, content creation across platforms, real-time engagement, and support for enrollment marketing initiatives, with the goal of expanding reach and