Social Media Operations Manager

pru; Newark (NJ); On-site; USD 75,000 - 110,000; Full time

Job summary

Prudential Financial in Newark, NJ, seeks an Associate Manager, Social Media Operations to lead the day-to-day operation of Prudential's owned social channels, ensuring content is planned, reviewed, published, and maintained with consistency and care.

The role collaborates with Brand Advertising, Communications, Legal, Compliance, analytics, and agencies to strengthen governance, scale execution, and continuously improve the social media operating model.

Responsibilities

• Support day-to-day management of Prudential's owned social channels, ensuring they are current, maintained, and operating effectively.
• Manage routine channel hygiene, including profile updates, link checks, platform access, naming conventions, captions, thumbnails and basic maintenance.
• Identify recurring operational issues or process gaps and help resolve them with the broader social media team.
• Provide backup support for community monitoring and moderation as needed, routing questions or potential issues through established escalation protocols.
• Manage the social publishing calendar, tracking posts, assets, copy, links, disclosures, targeting inputs, and approval status.
• Schedule and publish approved content across social platforms and tools, ensuring posts launch accurately and on time.
• Coordinate publishing workflows with content strategists, agencies, Communications, Paid Media, Product Marketing, Legal, Compliance, and other stakeholders.
• Ensure content packages are launch-ready, including copy, creative, alt text, links, tags, UTMs, SRT/Caption files, thumbnails, talent rights, required disclosures and approvals.
• Review social content before publishing to confirm alignment with approved copy, creative, brand standards, platform requirements, accessibility expectations, and compliance guidance.
• Track approval status and documentation to ensure required reviews are completed before launch.
• Maintain consistent tagging, taxonomy, file naming, version control, link management, and asset management practices.
• Partner with content strategists and reviewers to resolve executional issues before launch.
• Maintain social asset repositories, content archives, publishing records, operational documentation and internal "Social Media Hub" page.
• Document repeatable processes, checklists, templates, and ways of working that improve consistency and reduce friction.
• Support records management and content retention practices with appropriate internal teams.
• Capture learnings, recurring issues, platform updates, and operational best practices.
• Own the operational processes that ensure social media activity can be measured accurately and consistently.
• Maintain campaign tagging structures, content classifications, tracking conventions, and metadata standards.
• Validate the integrity and consistency of data inputs used for reporting and performance analysis.
• Coordinate with reporting and analytics partners to ensure content and campaigns are structured for measurement.
• Surface data quality issues, workflow bottlenecks, and operational trends, and recommend corrective actions.
• Partner with the Director of Social Media to strengthen and evolve the social media operating model across teams, channels, and partners.
• Translate recurring execution challenges, stakeholder needs, and platform changes into recommendations for improved workflows, governance, tools, and ways of working.
• Develop clear operational views of upcoming content, workflow health, risks, dependencies, and

Job description

Prudential Financial in Newark, NJ, seeks an Associate Manager, Social Media Operations to lead the day-to-day operation of Prudential's owned social channels, ensuring content is planned, reviewed, published, and maintained with consistency and care.

The role collaborates with Brand Advertising, Communications, Legal, Compliance, analytics, and agencies to strengthen governance, scale execution, and continuously improve the social media operating model.