Social Media Operations Lead: Strategy & Governance

Prudential Ins Co of America in; Newark (NJ); On-site; USD 89,000 - 147,000; Full time

Benefits offered by this job

Annual bonus

401(k) match

Pension plan

Wellness program

Education assistance

Stock purchase plan

Paid time off

Job summary

Prudential Financial is seeking an Associate Manager, Social Media Operations to oversee the daily running of Prudential's owned social channels and the social operating model. You will drive channel hygiene, publishing workflows, and cross-functional collaboration with brand, legal, and analytics teams.

The role emphasizes governance, measurement readiness, and scalable processes. You will work with a cross-disciplinary team within Finance, Brand, and Communications in a regulated financial

Qualifications

• Bachelor's degree with 3-5 years of experience in social media, marketing, or communications.
• Hands-on experience supporting social channels, publishing workflows, and editorial calendars.
• Strong attention to detail and ability to manage multiple posts, assets, approvals, and timelines.
• Familiarity with major social platforms and management tools; Sprinklr is a plus.
• Strong project management, organizational skills, and cross-functional collaboration.
• Interest in growing into broader responsibility for social media operations.

Responsibilities

• Support day-to-day management of Prudential's owned social channels, ensuring they are current and operating effectively.
• Manage routine channel hygiene, including profile updates, links, naming conventions, captions, and thumbnails.
• Identify recurring operational issues and help resolve them with the broader social media team.
• Provide backup support for community monitoring and moderation as needed.
• Manage the social publishing calendar, tracking posts, assets, copy, links, disclosures, and approvals.
• Schedule and publish approved content across social platforms and tools, ensuring posts launch on time.
• Coordinate publishing workflows with content strategists, agencies, Communications, Paid Media, and Legal.
• Ensure content packages are launch-ready with copy, creative, alt text, tags, disclosures and approvals.
• Review content for alignment with brand standards, accessibility, and compliance before publishing.
• Maintain social asset repositories, documentation, and version control.
• Own data quality, tagging structures, and measurement readiness in collaboration with analytics.
• Partner with Director of Social Media to evolve operating model across teams.

Skills

Social media operations

Channel management

Editorial calendars

Governance & compliance awareness

Cross-functional collaboration

Education

Bachelor's degree

Tools

Sprinklr

Excel

PowerPoint

Job description

Prudential Financial is seeking an Associate Manager, Social Media Operations to oversee the daily running of Prudential's owned social channels and the social operating model. You will drive channel hygiene, publishing workflows, and cross-functional collaboration with brand, legal, and analytics teams.

The role emphasizes governance, measurement readiness, and scalable processes. You will work with a cross-disciplinary team within Finance, Brand, and Communications in a regulated financial