Social Media Marketing Manager

Placements24; Queenstown (MD); On-site; USD 21,000 - 39,000; Full time

Benefits offered by this job

Competitive salary

Queenstown location

Tools & training access

Growth opportunities

Supportive team environment

Innovative digital engagement

Job summary

Placements24 is seeking a Social Media Marketing Manager to lead the company’s online presence from Queenstown, Eastern Cape. You will craft and execute strategic campaigns, manage multiple platforms, and drive engagement through compelling content and paid campaigns.

The role requires 4+ years in social media marketing, deep platform knowledge, and strong copywriting with excellent communication skills. Join a dynamic team focused on innovative digital engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 4+ years of social media marketing experience with strategy & execution.
• Proven success in growing brand social accounts.
• Knowledge of platform algorithms and ads capabilities.
• Excellent written & verbal communication; copywriting skills.
• Experience with social media management & analytics tools.

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with marketing goals.
• Manage and grow presence across Facebook, Instagram, Twitter, LinkedIn, TikTok.
• Create, curate, and schedule engaging content (text, images, video).
• Monitor channels for trends, respond to comments and messages.
• Develop and manage paid social campaigns to boost reach and engagement.
• Analyze performance metrics and provide actionable optimization insights.
• Collaborate with designers and creators to ensure cohesive messaging.
• Stay updated on social media trends and best practices.

Skills

Social media strategy

Campaign management

Copywriting

Communication skills

Content creation

Analytics & reporting

Independent & collaborative work

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Hootsuite

Buffer

Sprout Social

Platform analytics

Job description

About the Role

Our client, a dynamic and innovative organization in Queenstown, Eastern Cape, is seeking a passionate and experienced Social Media Marketing Manager to lead their online presence. This role is central to building and engaging our client's community, driving brand awareness, and achieving marketing objectives through strategic social media initiatives. The ideal candidate will have a proven track record of managing successful social media campaigns, a deep understanding of platform algorithms, and a flair for creating compelling content. Join us in Queenstown to make a significant impact on our client's digital footprint.

Key Responsibilities

• Develop and execute a comprehensive social media marketing strategy aligned with overall marketing goals.
• Manage and grow the company's presence across key social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, curate, and schedule engaging and relevant content, including text, images, and videos.
• Monitor social media channels for trends, conversations, and brand mentions; respond to comments and messages promptly.
• Develop and manage paid social media advertising campaigns to increase reach and engagement.
• Analyze social media performance metrics, generate reports, and provide actionable insights for optimization.
• Collaborate with content creators, designers, and other marketing team members to ensure cohesive messaging.
• Stay up-to-date with the latest social media trends, tools, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• Minimum of 4 years of experience in social media marketing, with a focus on strategy and execution.
• Proven success in managing and growing social media accounts for a brand or organization.
• In-depth knowledge of various social media platforms, their algorithms, and advertising capabilities.
• Excellent written and verbal communication skills, with strong copywriting abilities.
• Experience with social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, native platform analytics).
• Creative thinking and a passion for storytelling through social media.
• Ability to work independently and collaboratively in a results-oriented environment.

Benefits

• A competitive salary that reflects your expertise and contribution to the company.
• An exciting opportunity to lead social media efforts in Queenstown, Eastern Cape.
• Access to the latest social media marketing tools and training.
• Opportunities for professional growth and development.
• A supportive and dynamic work environment.
• Be part of a company that values innovative digital engagement.