Social Media Marketing Lead — Creative & Data-Driven

Palm Berries LLC; Lexington, Northern (SC, KY); Hybrid; USD 40,000 - 60,000; Full time

Job summary

Palm Berries LLC in Lexington, SC is seeking a Digital Marketing Specialist with a social media focus. If you're creative, results-driven, and passionate about building a vibrant, tropical brand, join our team to shape our online presence and engage our community across Facebook, Instagram, and TikTok.

You will plan content, schedule posts, run campaigns, monitor analytics, and collaborate with teams to align activities with business goals.

Qualifications

• At least 1 year of proven experience in digital marketing or social media management.
• Strong understanding of social media platforms and best practices.
• Hands-on experience with social media scheduling and analytics tools.
• Exceptional written and verbal communication skills.
• Ability to create engaging content and meet deadlines.
• Bonus points for SEO, paid ads, and email marketing knowledge.

Responsibilities

• Manage and maintain social media pages (Facebook, Instagram, TikTok).
• Create, schedule, and publish posts, stories, reels, and videos.
• Develop and execute campaigns to boost engagement, brand awareness, and conversions.
• Monitor social media performance, track audience growth, and optimize strategies using analytics.
• Respond to comments, messages, and customer inquiries promptly to keep our community thriving.
• Design basic graphics and promotional materials using tools like Canva or Adobe.
• Collaborate with internal teams to ensure content aligns with our business goals.
• Stay on top of digital marketing trends and platform updates to keep us ahead of the curve.

Skills

Social media management

Content creation

Communication skills

Campaign planning

Time management

Tools

Social media scheduling tools

Canva

Adobe Creative Suite

Job description

Palm Berries LLC in Lexington, SC is seeking a Digital Marketing Specialist with a social media focus. If you're creative, results-driven, and passionate about building a vibrant, tropical brand, join our team to shape our online presence and engage our community across Facebook, Instagram, and TikTok.

You will plan content, schedule posts, run campaigns, monitor analytics, and collaborate with teams to align activities with business goals.