Social Media Specialist

Burnett Staffing Specialists; Houston (TX); On-site; USD 50,000 - 70,000; Full time

Job summary

Burnett Staffing Specialists is seeking a creative and results-oriented Social Media Specialist in Houston. This role involves creating engaging content strategies and elevating brand awareness across various social media platforms. Ideal candidates should have a Bachelor's degree and 2+ years of experience in social media management or digital marketing.

Key responsibilities include content creation, audience engagement, and tracking campaign performance. The position offers a dynamic work environment with opportunities for creativity and collaboration.

Qualifications

• 2+ years of experience in social media management, content creation, or digital marketing.
• Strong understanding of major social media platforms and content best practices.
• Excellent writing and communication skills.

Responsibilities

• Develop and execute content strategies across various social media platforms.
• Create, edit, and publish original content including videos and graphics.
• Grow audience engagement and online communities through creative campaigns.

Skills

Social media management

Content creation

Digital marketing

Storytelling

Photography

Video editing

Graphic design

Education

Bachelor's degree in Marketing or related field

Job description

Social Media Specialist - Houston

Are you passionate about creating content that captures attention, builds community, and drives engagement? Do you have a pulse on social media trends and a talent for turning ideas into compelling digital content? If so, we’d love to connect with you. We are seeking a creative and results-oriented Social Media Specialist to help expand our digital presence and elevate brand awareness across multiple social platforms. This role is ideal for someone who thrives in a fast-paced environment, enjoys storytelling through visual and written content, and understands how to connect with audiences in authentic and meaningful ways.

Responsibilities

• Develop and execute engaging content strategies across social media platforms, including Facebook, Instagram, TikTok, YouTube, LinkedIn, and emerging channels.
• Create, edit, and publish original content including videos, graphics, photography, reels, stories, and written posts.
• Grow audience engagement and online communities through creative campaigns and consistent interaction.
• Write compelling copy tailored to each platform while maintaining a consistent brand voice.
• Monitor social media trends, industry news, and emerging technologies to identify new content opportunities.
• Track and analyze campaign performance, audience insights, and engagement metrics to optimize results.
• Collaborate with internal teams to support marketing initiatives, campaigns, events, and brand-building efforts.
• Maintain content calendars and coordinate timely delivery of social media assets.
• Capture content at company events, community activities, and special projects as needed.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Digital Media, or a related field preferred.
• 2+ years of experience in social media management, content creation, digital marketing, or a related role.
• Strong understanding of major social media platforms, audience engagement strategies, and content best practices.
• Excellent writing, editing, communication, and storytelling skills.
• Experience with photography, videography, video editing, and graphic design tools.
• Ability to interpret analytics and use data to improve content performance.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Creative mindset with exceptional attention to detail.
• Collaborative, adaptable, and eager to contribute new ideas in a team-oriented environment.