Social Media Manager

Palm Berries LLC; Lexington, Northern (SC, KY); Hybrid; USD 40,000 - 60,000; Full time

Job summary

Palm Berries LLC in Lexington, SC is seeking a Digital Marketing Specialist with a social media focus. If you're creative, results-driven, and passionate about building a vibrant, tropical brand, join our team to shape our online presence and engage our community across Facebook, Instagram, and TikTok.

You will plan content, schedule posts, run campaigns, monitor analytics, and collaborate with teams to align activities with business goals.

Qualifications

• At least 1 year of proven experience in digital marketing or social media management.
• Strong understanding of social media platforms and best practices.
• Hands-on experience with social media scheduling and analytics tools.
• Exceptional written and verbal communication skills.
• Ability to create engaging content and meet deadlines.
• Bonus points for SEO, paid ads, and email marketing knowledge.

Responsibilities

• Manage and maintain social media pages (Facebook, Instagram, TikTok).
• Create, schedule, and publish posts, stories, reels, and videos.
• Develop and execute campaigns to boost engagement, brand awareness, and conversions.
• Monitor social media performance, track audience growth, and optimize strategies using analytics.
• Respond to comments, messages, and customer inquiries promptly to keep our community thriving.
• Design basic graphics and promotional materials using tools like Canva or Adobe.
• Collaborate with internal teams to ensure content aligns with our business goals.
• Stay on top of digital marketing trends and platform updates to keep us ahead of the curve.

Skills

Social media management

Content creation

Communication skills

Campaign planning

Time management

Tools

Social media scheduling tools

Canva

Adobe Creative Suite

Job description

Join the Palm Berries Team as a Digital Marketing Specialist (Social Media Focus)

Looking for a role where you can merge your passion for digital marketing with a vibrant, tropical brand? Welcome to Palm Berries, where the vibes are tropical, and the bowls are berry fresh! We’re more than just açaí and pitaya smoothie bowls—we’re a mini vacation in every bite. If you’re creative, results-driven, and love all ways social media, we’d love to have you on board.

What You’ll Do: Key Responsibilities

As our Digital Marketing Specialist, you’ll take the lead in shaping our online presence and growing our brand. Here’s what your day‑to‑day might look like:

• Manage and maintain our social media pages (Facebook, Instagram, TikTok).
• Create, schedule, and publish engaging content, including posts, stories, reels, and videos.
• Develop and execute digital marketing campaigns to boost engagement, brand awareness, and conversions.
• Monitor social media performance, track audience growth, and optimize strategies based on analytics.
• Respond to comments, messages, and customer inquiries promptly to keep our community thriving.
• Design basic graphics and promotional materials using tools like Canva or Adobe.
• Collaborate with internal teams to ensure content aligns with our business goals.
• Stay on top of digital marketing trends and platform updates to keep us ahead of the curve.

What We’re Looking For: Required Qualifications

To thrive in this role, you should bring:

• At least 1 year of proven experience in digital marketing or social media management.
• A strong understanding of social media platforms and best practices.
• Hands‑on experience with social media scheduling and analytics tools.
• Exceptional written and verbal communication skills.
• A knack for creating engaging, eye‑catching content.
• The ability to manage multiple campaigns and meet deadlines.
• Bonus points for basic knowledge of SEO, paid ads, and email marketing!

Why Join Palm Berries?

At Palm Berries, we believe in spreading positivity—whether it’s through our bowls, our brand, or our team. When you join us, you’ll be part of a company that values creativity, collaboration, and a berry positive attitude. We’re passionate about delivering not just a product but an experience, and We’re looking for someone who shares that passion.