Social Media Manager

PALM BERRIES; West Columbia (SC); On-site; USD 42,000 - 64,000; Full time

Job summary

Palm Berries is seeking a Digital Marketing Specialist focused on social media to join our tropical brand. You’ll manage our Facebook, Instagram, and TikTok presence, create compelling content, and run campaigns that boost engagement and conversions.

You should be data-driven, collaborative, and able to work across teams to align content with product goals. Experience with scheduling tools and basic graphics with Canva or Adobe is a plus.

Qualifications

• 1 year of proven experience in digital marketing or social media management.
• Strong understanding of social media platforms and best practices.
• Hands-on experience with social media scheduling and analytics tools.
• Exceptional written and verbal communication skills.
• Ability to create engaging, eye-catching content.
• Ability to manage multiple campaigns and meet deadlines.
• Bonus points for basic knowledge of SEO, paid ads, and email marketing!

Responsibilities

• Manage and maintain social media pages (Facebook, Instagram, TikTok).
• Create, schedule, and publish engaging content, including posts, stories, reels, and videos.
• Develop and execute digital marketing campaigns to boost engagement, brand awareness, and conversions.
• Monitor social media performance, track audience growth, and optimize strategies based on analytics.
• Respond to comments, messages, and customer inquiries promptly to keep our community thriving.
• Design basic graphics and promotional materials using tools like Canva or Adobe.
• Collaborate with internal teams to ensure content aligns with our business goals.
• Stay on top of digital marketing trends and platform updates to keep us ahead of the curve.

Skills

Social media management

Content creation

Analytics & scheduling tools

Communication skills

Tools

Canva

Adobe Suite

Social media analytics tools

Job description

Join the Palm Berries Team as a Digital Marketing Specialist (Social Media Focus)

Looking for a role where you can merge your passion for digital marketing with a vibrant, tropical brand? Welcome to Palm Berries, where the vibes are tropical, and the bowls are berry fresh! We’re more than just açaí and pitaya smoothie bowls - we’re a mini vacation in every bite. If you’re creative, results-driven, and love all things social media, we’d love to have you on board.

What You’ll Do: Key Responsibilities

• Manage and maintain our social media pages (Facebook, Instagram, TikTok).
• Create, schedule, and publish engaging content, including posts, stories, reels, and videos.
• Develop and execute digital marketing campaigns to boost engagement, brand awareness, and conversions.
• Monitor social media performance, track audience growth, and optimize strategies based on analytics.
• Respond to comments, messages, and customer inquiries promptly to keep our community thriving.
• Design basic graphics and promotional materials using tools like Canva or Adobe.
• Collaborate with internal teams to ensure content aligns with our business goals.
• Stay on top of digital marketing trends and platform updates to keep us ahead of the curve.

What We’re Looking For: Required Qualifications

• At least 1 year of proven experience in digital marketing or social media management.
• A strong understanding of social media platforms and best practices.
• Hands-on experience with social media scheduling and analytics tools.
• Exceptional written and verbal communication skills.
• A knack for creating engaging, eye-catching content.
• The ability to manage multiple campaigns and meet deadlines.
• Bonus points for basic knowledge of SEO, paid ads, and email marketing!

Why Join Palm Berries?

At Palm Berries, we believe in spreading positivity—whether it’s through our bowls, our brand, or our team. When you join us, you’ll be part of a company that values creativity, collaboration, and a berry positive attitude. We’re passionate about delivering not just a product but an experience, and we’re looking for someone who shares that passion.