Social Media Marketing Executive - E-commerce Focus

Placements24; Riverton (UT); On-site; USD 11,000 - 18,000; Full time

Job summary

Placements24 is seeking a driven Social Media Marketing Executive to lead online growth for its online retail client in Upington, Northern Cape. The role focuses on creating engaging content, managing social profiles, and driving brand engagement across major platforms.

You will collaborate with the marketing team to align campaigns with brand goals and optimize performance through data-driven insights. The ideal candidate has 1–3 years in social media marketing, a relevant degree, and hands-on

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field.
• 1–3 years of social media marketing or digital marketing experience.
• Proven ability to create engaging content and manage social profiles.
• Familiarity with social media management tools (Hootsuite, Buffer).
• Basic understanding of social media advertising.

Responsibilities

• Develop and execute social media strategies to increase brand awareness and engagement.
• Create, curate, and schedule content (text, images, videos) across platforms.
• Monitor channels, respond to comments/messages, and engage with the online community.
• Assist in planning and execution of paid social media advertising campaigns.
• Track and analyze performance metrics and provide regular insights.
• Stay updated on trends, tools, and best practices.
• Collaborate with marketing to ensure brand consistency.
• Research industry trends and competitors to identify opportunities.
• Manage social media contests and promotions.

Skills

Content creation

Social media strategy

Community engagement

Copywriting

Analytics & reporting

Education

Bachelor's degree in Marketing/Communications/Digital Media

Tools

Hootsuite

Buffer

Job description

About the Role

Our client, a vibrant and expanding online retailer, is seeking a motivated and creative Social Media Marketing Executive to join their team in Upington, Northern Cape. This role is ideal for a passionate individual eager to contribute to the brand's online growth through engaging social media content and campaigns. You will be responsible for managing the company's social media profiles, creating compelling content, and fostering community interaction. The successful candidate will possess a strong understanding of social media platforms, content creation, and digital marketing principles, with a keen eye for detail and a proactive approach. This is an excellent opportunity to gain hands‑on experience and make a significant impact in the e‑commerce sector within Upington.

Key Responsibilities

• Develop and execute social media strategies to increase brand awareness and engagement.
• Create, curate, and schedule engaging content (text, images, videos) across various social media platforms (e.g., Facebook, Instagram, Twitter).
• Monitor social media channels, respond to comments and messages in a timely and professional manner, and engage with the online community.
• Assist in the planning and execution of paid social media advertising campaigns.
• Track and analyze social media performance metrics, providing regular reports on key insights.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Collaborate with the marketing team to ensure brand consistency and alignment with overall marketing goals.
• Research industry trends and competitor activities to identify new opportunities.
• Manage social media contests and promotions.
• Contribute creative ideas for content and campaign development for our client in Upington.

Requirements

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 1-3 years of experience in social media marketing or digital marketing.
• Proven ability to create engaging content and manage social media profiles.
• Familiarity with social media management tools (e.g., Hootsuite, Buffer).
• Basic understanding of social media advertising.
• Excellent written and verbal communication skills.
• Strong organizational skills and attention to detail.
• Creative thinking and a passion for digital marketing and e‑commerce.
• Ability to work independently and as part of a team.
• Must be based in or able to commute to Upington, Northern Cape.

Benefits

• Competitive salary commensurate with experience.
• Opportunity to grow your career in the dynamic e‑commerce industry.
• Work within a supportive and collaborative team environment.
• Gain valuable experience in social media marketing and digital strategy.
• Located in Upington, offering a unique working experience.
• Potential for future advancement within the company.