Digital Marketing Specialist - Social Media

Placements24; Riverton (UT); On-site; USD 15,000 - 27,000; Full time

Benefits offered by this job

Competitive salary package

Medical aid

Retirement fund contributions

Professional development opportunities

Collaborative team environment

Job summary

Placements24 is seeking a Digital Marketing Specialist - Social Media in Upington, Northern Cape. The role focuses on developing, implementing, and managing our social media strategy to boost brand awareness and engagement.

You will create content, manage our social channels, monitor performance, and collaborate with marketing and sales teams. On-site position offering hands-on experience in a dynamic department.

Qualifications

• Minimum proven work experience in social media management.
• Excellent understanding of platform-specific best practices.
• Strong copywriting and editing skills.
• Ability to work independently in a fast-paced environment.
• Familiarity with Northern Cape market is advantageous.
• Bachelor’s degree preferred.

Responsibilities

• Develop and implement a comprehensive social media strategy across platforms.
• Create, edit, publish, and publish daily engaging content.
• Monitor trends, conversations, and competitor activity.
• Respond to comments and inquiries to foster community.
• Plan and manage paid social campaigns and budgets.
• Analyze performance and provide actionable insights.
• Collaborate with marketing, sales, and customer service teams.
• Stay updated on social media best practices.

Skills

Social media strategy

Content creation

Analytics and reporting

Community management

Paid social advertising

Copywriting

Team collaboration

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Hootsuite

Buffer

Google Analytics

Job description

Our client is looking for a passionate and skilled Digital Marketing Specialist with a specialization in Social Media to join their team in Upington, Northern Cape. This role will be responsible for developing, implementing, and managing our social media strategy to increase brand awareness, improve marketing efforts, and drive engagement. You will create compelling content, manage our social media presence, and analyze performance to ensure we meet our objectives. This is an on-site position, offering a hands-on and collaborative experience within our marketing department located in Upington.

As a Digital Marketing Specialist - Social Media, you will be key to shaping our brand's online voice and community interaction.

Key Responsibilities

• Develop and execute a comprehensive social media strategy across relevant platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Create, edit, publish, and share engaging content daily (original text, images, video, or HTML) that builds meaningful connections.
• Monitor social media channels for trends, conversations, and competitor activity.
• Respond to comments and customer queries in a timely manner, fostering community engagement.
• Plan and execute paid social media campaigns, including budget management and performance optimization.
• Analyze social media metrics and provide regular reports on performance, insights, and recommendations.
• Collaborate with other teams, like marketing, sales, and customer service, to ensure brand consistency.
• Stay up-to-date with the latest social media best practices and technologies.

Requirements

• Proven work experience as a Social Media Specialist or similar role.
• Excellent knowledge of social media platforms, their respective audiences, and best practices.
• Demonstrable experience in creating engaging content and managing online communities.
• Proficiency in social media management tools (e.g., Hootsuite, Buffer) and analytics platforms.
• Strong understanding of social media advertising and campaign management.
• Excellent copywriting, editing, and communication skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred.
• Familiarity with the Northern Cape market is advantageous.

Benefits

• Competitive salary package.
• Comprehensive medical aid and retirement fund contributions.
• Opportunity to significantly impact brand presence in Upington.
• Professional development and training opportunities.
• A collaborative and dynamic work environment.
• Be part of a growing company focused on digital engagement.