Social Media Manager, YouTube & Shorts - Santa Monica

confidential; United States; On-site; USD 80,000 - 90,000; Full time

Job summary

Tennis Channel is seeking a hands-on Social Media Manager to own and execute strategy for Instagram, TikTok, and YouTube from Santa Monica, CA. You’ll create content, publish daily, and travel to select pickleball events to capture on-site footage.

You'll lead content development, coordinate with a production coordinator, and grow YouTube presence through long-form and Shorts, optimizing packaging and analytics to drive engagement.

Qualifications

• 3-5 years in social media, ideally in sports, live events, or entertainment, with a track record of growing channels.
• A portfolio of content you’ve concepted and created for Instagram, TikTok, and YouTube.
• Strong shooting and editing skills (phone-first; CapCut, Premiere, or similar).
• Experience growing a YouTube channel, including long-form content, packaging, and YouTube analytics.
• Experience managing or directing others, such as a coordinator, freelancers, or interns.
• Fluency with trend cycles and platform best practices.
• Strong writing and analytical skills.
• Comfort under live-event pressure and willingness to travel, including weekends.

Responsibilities

• Own strategy for Instagram, TikTok, and YouTube with long-form and Shorts focus.
• Concept and create social-first content and series; manage daily publishing and event coverage.
• Lead production coordination and ensure calendar alignment across channels.

Skills

Social media

Content creation

Video editing

YouTube growth

Team leadership

Travel

Community engagement

Analytics

Tools

CapCut

Premiere

Job description

Tennis Channel is seeking a hands-on Social Media Manager to own and execute strategy for Instagram, TikTok, and YouTube from Santa Monica, CA. You’ll create content, publish daily, and travel to select pickleball events to capture on-site footage.

You'll lead content development, coordinate with a production coordinator, and grow YouTube presence through long-form and Shorts, optimizing packaging and analytics to drive engagement.