Social Media Manager, Strategy & Content

THE DOOR; New York (NY); On-site; USD 70,000 - 110,000; Full time

Job summary

The Door | idea house, a creative communications and marketing agency in New York, is seeking a Social Media Manager, Strategy & Content to build and execute social strategies across a diverse client portfolio. You will manage content calendars, identify cultural opportunities and independently create engaging, platform-native content.

The role blends strategy with hands-on production, including capturing video at events, editing Reels, writing copy and analyzing outcomes.

Qualifications

• 3–5+ years in social media marketing, agency experience preferred.
• Strong knowledge of Instagram, TikTok, YouTube and emerging platforms.
• Proven ability to manage content calendars and strategies for consumer brands.
• CapCut, Premiere Pro or Canva for producing social content.
• Excellent writing, storytelling and creative instincts.
• Experience juggling multiple brands and deadlines.

Responsibilities

• Develop and execute social media strategies for multiple client accounts.
• Build editorial calendars and platform-specific content plans.
• Capture and edit short-form video, photos and copy for posts.
• Produce platform-native content for TikTok, Reels, Stories.
• Coordinate content workflows and approvals with teams.
• Monitor performance and translate data into recommendations.
• Collaborate with photographers, designers and external creators.

Skills

Social media strategy

Content production

Video editing

CapCut

Adobe Premiere Pro

Canva

Analytics

Project management

Written copywriting

Influencer coordination

Tools

CapCut

Adobe Premiere Pro

Canva

Monday.com

Asana

Notion

Job description

The Door | idea house is a creative communications and marketing agency working at the intersection of culture, creativity and commerce. We specialize in consumer brands, fashion, beauty, sports, entertainment, celebrity and talent, lifestyle, hospitality, food and beverage, spirits, real estate and social impact, partnering with established names, emerging businesses and influential personalities to build brands, spark conversation and drive meaningful business results.

Our work brings together public relations, social media, paid media, AEO, branded content, creator marketing, brand partnerships, experiential marketing and creative storytelling. We believe the most effective marketing doesn’t simply reach audiences, it becomes part of the conversations and culture that matter to them.

We are entrepreneurial by nature, collaborative by design and passionate about creating work that breaks through. We move quickly, think creatively, challenge conventions and take pride in delivering exceptional results for our clients.

We take our work seriously, but not ourselves. We value curiosity, initiative, accountability and people who bring both big ideas and the determination to make them happen.

The Opportunity

The Door is looking for a Social Media Manager, Strategy & Content to join our social media team.

This is an opportunity for a socially fluent, creative and highly organized professional who understands both the strategy behind great social media and the hands-on work required to bring it to life.

We are looking for someone who can develop thoughtful social strategies, manage content calendars, identify cultural opportunities and independently create engaging, platform-native content.

This is not a strategy-only or account management position. The ideal candidate is equally comfortable developing a content plan, capturing video at a client event, editing a Reel, writing compelling copy or analyzing what worked and why.

You’ll work across a diverse portfolio of brands, businesses and personalities spanning consumer products, fashion, beauty, sports, entertainment, lifestyle, hospitality, spirits, real estate and social impact, collaborating closely with our social, creative, PR and influencer teams.

We are looking for someone who is social-native, culturally curious, resourceful and excited about helping brands become part of the conversations that matter. The ideal candidate understands how to develop distinctive social content for different audiences, industries and brand personalities, from established consumer brands and emerging startups to cultural institutions and high-profile talent.

What You’ll Do

• Develop and execute social media strategies across a diverse portfolio of client accounts.
• Build and manage editorial calendars, content pillars, posting schedules and platform-specific content plans.
• Translate client business objectives and brand positioning into compelling social storytelling.
• Identify emerging trends, cultural moments and platform behaviors that create opportunities for clients.
• Develop creative concepts, content briefs, shot lists and social campaign ideas.
• Understand how to adapt brand guidelines and visual identities into distinctive social-first content.
• Bring proactive ideas to clients and internal teams that drive engagement, audience growth and brand relevance.
• Adapt creative strategies and content approaches for different industries, audiences and brand voices.

Content Creation & Production

• Independently capture, edit and publish social content, including short-form video, photography, graphics and written copy.
• Produce engaging TikToks, Instagram Reels, Stories and other platform-native content.
• Participate in on-location content shoots at productions, fashion and beauty events, sporting events, entertainment premieres, restaurants, hotels, brand activations and client locations.
• Work with content producers, editors, designers and external creators to bring social concepts to life.
• Manage content production timelines, creative feedback, approvals and publishing deadlines.
• Review content with a strong creative eye, ensuring quality, consistency and platform relevance.
• Use tools such as CapCut, Adobe Premiere Pro, Canva and emerging AI-powered creative platforms to produce and refine content.
• Maintain organized asset libraries, production trackers and content archives.

Account Management & Execution

• Manage day-to-day social media activity across multiple client accounts.
• Coordinate content workflows, approvals, publishing schedules and deliverables.
• Work closely with internal creative, strategy, PR and account teams to ensure alignment on client objectives.
• Identify production bottlenecks and proactively solve problems to keep content moving.
• Support community management, audience engagement and channel maintenance.
• Maintain strong communication with clients and internal teams while ensuring content is delivered on time and to a high standard.

Analytics & Optimization

• Monitor social media performance, audience engagement, content trends and platform insights.
• Prepare performance reports and translate data into actionable recommendations.
• Use analytics and social listening to inform content strategy, creative development and publishing decisions.
• Identify opportunities to improve content performance, audience growth and community engagement.
• Stay informed about emerging social platforms, AI tools and digital marketing innovations.

What You’ll Bring

• 3–5+ years of experience in social media marketing, content strategy or social content production, ideally within an agency environment.
• Strong understanding of Instagram, TikTok, YouTube and emerging social platforms.
• Proven experience developing and managing content calendars and social media strategies for consumer-facing brands, personalities or organizations.
• Demonstrated ability to independently shoot, edit and publish high-quality social content.
• Proficiency with CapCut, Adobe Premiere Pro, Canva or similar content creation tools.
• Strong creative instincts, writing skills and understanding of social storytelling.
• Experience managing multiple brands, accounts and content workstreams simultaneously.
• Strong organizational skills and the ability to balance strategy, creative production and day-to-day execution.
• Understanding of social analytics, audience engagement, community management and performance optimization.
• Experience collaborating with photographers, videographers, designers and external creators.
• Familiarity with project management platforms such as Monday.com, Asana or Notion.
• Working knowledge of influencer marketing and paid social is a plus.
• Experience working with brands or talent in one or more of the following categories is a plus: consumer products, fashion, beauty, sports, entertainment, celebrity and talent, lifestyle, food and beverage, spirits, hospitality, real estate or social impact.
• Ability to adapt creative thinking, storytelling and content production across a variety of industries and audiences.
• Based in the New York metropolitan area and available to work in the office three days per week.

The Door | idea house is an equal opportunity employer. We welcome applicants from all backgrounds and are committed to creating an inclusive, collaborative and supportive workplace.